# Drink Rumble

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/drink-rumble

- Industry: Consumer Products
- Headquarters: Victoria, Canada
- Website: www.drinkrumble.com
- Latest round: Series A (Aug 1, 2013)
- Investors on record: 1

## About

Drink Rumble specializes in crafting nutritious, ready-to-drink protein shakes tailored for health-conscious consumers, delivering a blend of protein, fiber, and organic ingredients in convenient packaging.Founded in 2008 in Victoria, Canada, Drink Rumble focuses on producing high-quality protein shakes. The founders, Kim McQueen and Paul Underhill, aim to address the dietary needs of athletes and busy professionals. The company has pursued various business strategies to position itself effectively in the market. In August 2013, Drink Rumble secured Series A funding from BrandProject, and since then, it has been focused on growth and product development.Drink Rumble offers a diverse range of nutritious protein shakes, including flavors like Grass-Fed Dutch Cocoa, Vanilla Maple, and Coffee Bean. Recently, they have introduced Plant-Based options such as Plant-Based Latte and Cacao, all designed to provide convenient meal replacements rich in protein, fiber, and organic greens. Their products primarily target athletes and health-conscious individuals and are available through direct-to-consumer sales and select retail partnerships across Canada and the United States.Drink Rumble's revenue model focuses on direct-to-consumer sales, primarily through their e-commerce platform and retail partnerships. The company markets its protein shakes as meal replacements, appealing to various customer segments, including athletes and individuals with specific nutritional needs. Their pricing is aligned with industry standards for premium health beverages, aiming for a seamless purchasing experience that highlights the nutritional benefits of their offerings.Looking ahead, Drink Rumble plans to expand its product line with new flavors and formulas, leveraging insights gained from customer feedback to enhance its offerings. The company is also targeting expansion into additional markets within North America by the end of 2024. The funding received in August 2013 will continue to support these initiatives, allowing for product development and enhanced market penetration.

## Funding rounds

- Series A, Aug 1, 2013 — BrandProject

## Investors

- BrandProject (https://capitalatlas.ai/funds/brandproject) — Series A