# Drill

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/drill

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.shopperai.ai
- Total disclosed funding: $5M
- Latest round: Series A (Aug 22, 2022)
- Investors on record: 2

## About

Drill operates as a tech company that harnesses AI and computer vision to transform security camera data into valuable insights for retail businesses, optimizing customer engagement and loyalty.Founded in 2019 in Tel Aviv, Israel, Drill develops technology designed to convert raw data from security cameras into actionable insights on in-store shopper behavior. The company raised USD 5.00 mn in Series A funding on August 22, 2022, led by BRM Group and Victory. Lanor Daniel serves as the CEO and one of the co-founders, contributing to Drill's strategic direction.ShopperAI's core offering is its advanced technology platform that leverages AI algorithms and computer vision to convert raw data from security cameras into actionable insights regarding in-store shopper behavior. This innovative solution enables retailers to gain a comprehensive understanding of customer preferences, engagement, and loyalty, ultimately allowing them to enhance the shopping experience and increase store optimization. The platform provides over 300 data points related to shopper interactions, which are pivotal for improving retail strategies. ShopperAI primarily serves retailers across various sectors, including grocery, apparel, and consumer electronics, with a focus on markets in North America, Europe, and Asia-Pacific. This technology was designed to address the growing need for data-driven decision-making in retail environments, enhancing the capacity of businesses to tailor their services and offerings based on real-time insights.The company generates revenue through a subscription-based model that allows retailers to access its data analytics platform. Clients engage with ShopperAI on a contractual basis, paying fees that correspond to the level of service and insights provided. This transactional structure includes tiered pricing plans based on the scale of implementation and the number of in-store cameras integrated with the system. Retailers benefit from immediate insights after a week's onboarding period, with the potential for ongoing revenue growth as they implement recommendations and optimize their stores based on ShopperAI's findings. By partnering with diverse retail clients, ShopperAI positions itself as a key player in the retail tech sector, driving revenue through strategic relationships and enhancing customer experiences through its flagship product.In August 2022, Drill raised USD 5.00 mn in Series A funding to enhance its product offerings and expand its market reach. The funding will be utilized to develop a system that can turn every camera installed in a market network into a buyer behavior analysis tool. The company aims to launch additional features and products that leverage this technology in the near future, while also targeting expansion into new geographic regions, particularly in North America and Europe, to capture a broader customer base.

## Funding rounds

- Series A, Aug 22, 2022, $5M — BRM Group, Victory

## Investors

- BRM Group (https://capitalatlas.ai/funds/brm-group) — Series A
- Victory — Series A