# Driftt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/driftt

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.driftt.com
- Total disclosed funding: $15M
- Latest round: Series A (Jan 17, 2015)
- Investors on record: 4

## About

Drift is a provider of conversational marketing technologies, focusing on AI-driven chat solutions that engage website visitors and enhance customer interactions in real-time.Founded in 2014 in Cambridge, US, Drift specializes in conversational marketing, utilizing AI-powered chat agents to improve buyer experiences. The company raised USD 15.00 mn in a Series A funding round on January 17, 2015, backed by investors including Charles River Ventures and General Catalyst Partners. Founders Elias Torres and Laurent Pinol have a history of innovation in tech, contributing to Drift's growth in the marketing technology sector.Drift specializes in conversational marketing technologies, primarily offering an AI-powered chat agent designed to engage website visitors in real-time personalized conversations. This platform enhances the buyer experience by providing instant answers to questions, qualifying leads, and facilitating live chats or meetings with sales representatives. The Drift Chat agent leverages natural language processing and machine learning to efficiently identify high-intent buyers, track their engagement, and adapt the chat experience accordingly. Drift serves businesses across various sectors, including technology, finance, and eCommerce, with a significant presence in North America, Europe, and parts of Asia.Drift operates a subscription-based revenue model, allowing clients to access its suite of AI-driven solutions tailored for sales and marketing teams. Clients engage through tiered pricing plans, which provide varying levels of access to features such as lead qualification and analytics. This structured approach aligns Drift's services with the revenue goals of different organizations, fostering long-term partnerships and supporting optimization of sales processes and buyer engagements.Following the Series A funding round in January 2015, Drift plans to expand its product offerings and enhance its presence in new geographic markets. The company is currently developing new features for its AI Chat agent, aimed at improving its capabilities in lead generation and customer interaction. The funding will support these initiatives as well as enable Drift to target market expansions in regions such as Europe and Asia by the end of 2023.

## Funding rounds

- Series A, Jan 17, 2015, $15M — CRV, General Catalyst Partners, NextView Ventures, Founder Collective

## Investors

- CRV (https://capitalatlas.ai/funds/crv) — Series A
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A
- NextView Ventures (https://capitalatlas.ai/funds/nextview-ventures) — Series A
- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A