# Driftrock

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/driftrock

- Industry: Software
- Headquarters: London, UK
- Website: www.driftrock.com
- Total disclosed funding: $0.7M
- Latest round: Seed (Feb 14, 2014)
- Investors on record: 4

## About

Driftrock Limited is a London-based automotive lead generation platform that enhances lead acquisition, improves lead quality, and analyzes sales impact for automotive brands through sophisticated technology solutions.Founded in 2013 and headquartered in London, UK, Driftrock Limited focuses on providing lead generation services tailored for the automotive sector. The company has engaged in 3 total deals, with the latest financing round occurring on February 15, 2018, when it raised GBP 460 thousand from investor QVentures, bringing the total amount raised to GBP 460 thousand with a current valuation of GBP 6.70 million. The CEO, Matt Wheeler, leads the company in its mission to support automotive brands in optimizing their marketing strategies.Driftrock Limited operates as an all-in-one automotive lead generation platform, offering tools for lead acquisition, quality improvement, and sales impact analysis. The platform features automatic filtering of low-quality prospects and integrates multiple marketing channels while providing real-time performance measurement. The client base includes over 30 automotive brands, with significant support for OMODA and JAECOO in the UK market, aiming to enhance operational efficiency for automotive dealers through automation and advanced technology.The company generates revenue through a structured partnership model where automotive brands subscribe to utilize its lead generation services. Revenue is primarily driven by the volume of leads generated and the effectiveness of marketing campaigns facilitated through the platform. The pricing structure is customized based on client needs, allowing brands to benefit from optimized marketing efforts, leading to reduced operational costs and increased lead efficiency.Driftrock Limited aims to expand its product offerings with new features designed to enhance its lead generation capabilities, though specific release dates have yet to be determined. The company is also targeting growth into new international markets, with plans to establish a presence beyond the UK in the near future. The funding raised on February 15, 2018, will support these initiatives, reinforcing the company's valuation at GBP 6.70 million post-money.

## Funding rounds

- Seed, Feb 14, 2014, $0.7M — Forward Partners, Neon Adventures, Craigie Capital, Ascension

## Investors

- Forward Partners (https://capitalatlas.ai/funds/forward-partners) — Seed
- Neon Adventures — Seed
- Craigie Capital — Seed
- Ascension (https://capitalatlas.ai/funds/ascension) — Seed