# Dress Code ME

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dress-code-me

- Industry: Internet
- Headquarters: Egypt
- Website: www.dresscodeme.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Jun 9, 2021)
- Investors on record: 1

## About

Dress Code ME is an online retail platform that specializes in fashionable women's clothing and accessories, primarily serving the Egyptian market with a commitment to quality and style.Founded in 2013 in Egypt by Mohamed Dayem, Dress Code ME operates as an independent entity without any known subsidiaries. The company has pivoted to focus on e-commerce, enhancing its online presence since inception. It has successfully closed two investment deals, including a notable Seed round in June 2021 where it raised USD 250,000 led by Egypt Ventures, contributing to a total fundraising amount of USD 250,000.Dress Code ME is an online retail platform specializing in women's clothing and dresses, catering predominantly to the Egyptian market. The company offers a diverse range of products, including shirts, blouses, dresses, trousers, outerwear, and accessories, aimed at providing fashionable and comfortable options for various occasions. Their online store features a user-friendly interface that facilitates easy navigation through different categories, enabling customers to shop by type or browse new arrivals. The platform supports payment options both online and via cash on delivery, making it accessible to a wide customer base that includes fashion-conscious women seeking quality apparel. Additionally, Dress Code ME’s commitment to free returns within a 16-day timeframe further enhances the shopping experience by addressing potential concerns regarding fit and satisfaction.The revenue model for Dress Code ME is anchored in direct-to-consumer sales through its e-commerce platform, where transactions are facilitated by a straightforward online shopping experience. Customers can purchase individual items at set prices, which are clearly displayed on the website, allowing for transparent purchasing decisions. The company offers various promotions and discounts on select products, enhancing customer engagement and encouraging repeat business. With a focus on flagship products such as their oversized shirts and blazers, the pricing strategy is designed to attract a broad demographic by offering quality fashion at competitive prices. This structured approach to sales, encompassing both individual purchases and seasonal promotions, positions Dress Code ME to effectively capture the evolving needs of its clientele in the competitive online fashion market.Dress Code ME plans to expand its offerings by introducing new home décor products, supported by the recent funding of USD 250,000 raised in June 2021. This funding will be instrumental in facilitating the development and launch of these new product lines. Additionally, the company aims to explore growth opportunities in new geographic regions, although specific markets and timelines have not yet been disclosed.

## Funding rounds

- Seed, Jun 9, 2021, $0.3M — Egypt Ventures
- Seed, Aug 4, 2020 — Egypt Ventures

## Investors

- Egypt Ventures (https://capitalatlas.ai/funds/egypt-ventures) — Seed