# Dreamore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dreamore

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.justwears.com
- Total disclosed funding: $3.5M
- Latest round: Seed (Sep 29, 2021)
- Investors on record: 3

## About

Dreamore Ltd. operates JustWears, focusing on sustainable men's underwear designed for comfort and functionality. The company leverages innovative textiles to appeal to environmentally conscious consumers.Founded in 2017 and headquartered in London, UK, Dreamore Ltd. specializes in men's underwear. The company was co-founded by Yang Liu, who is also the current CEO. In total, Dreamore Ltd. has completed 2 funding deals, with its most recent funding round, a Seed round of GBP 2.6 million, occurring on September 29, 2021. This funding was led by IgniteXL Ventures, Pembroke VCT, and Sunshine Venture Capital Co Ltd. The total amount raised to date stands at GBP 2.6 million, with a current company valuation of GBP 13.954 million.JustWears specializes in the design and manufacture of men’s underwear, focusing on core offerings such as boxer briefs, trunks, and briefs. Their products utilize innovative PouchTech™ technology, which facilitates support and separation, enhancing comfort and functionality. The underwear is crafted from sustainable MicroModal Air fabrics, designed to eliminate sweat and provide a silky smooth feel, making them suitable for both active and everyday use cases. The company serves a diverse client base, targeting environmentally conscious consumers who seek comfort and quality in their undergarments. Products are available in various geographical markets, including Australia, Canada, various countries across Europe, and the United States, catering specifically to both direct consumers and businesses looking for sustainable underwear solutions.JustWears generates revenue primarily through direct-to-consumer transactions, offering individual products such as their boxer briefs and trunks. Customers can make purchases through their online platform, with an emphasis on user-friendly experiences, including options to select colors and sizes. The revenue structure is grounded in retail sales, where customers pay per item, particularly for flagship items like the PouchTech™ boxers. The company's commitment to sustainability and comfort attracts a loyal customer base willing to invest in high-quality, eco-friendly underwear. JustWears also provides free shipping on orders over a specified amount, enhancing customer satisfaction and encouraging larger purchases.In September 2021, Dreamore Ltd. raised GBP 2.6 million in Seed funding to prepare for a cookie-free future. The company plans to leverage this funding to design and launch new products that cater to evolving consumer preferences. Additionally, Dreamore Ltd. aims to expand into new markets, targeting regions such as Asia and South America by 2023, thereby broadening its customer base and enhancing market presence.

## Funding rounds

- Seed, Sep 29, 2021, $3.5M — Pembroke VCT, IgniteXL Ventures, Sunshine Venture Capital Co Ltd

## Investors

- Pembroke VCT (https://capitalatlas.ai/funds/pembroke-vct) — Seed
- IgniteXL Ventures (https://capitalatlas.ai/funds/ignitexl-ventures) — Seed
- Sunshine Venture Capital Co Ltd — Seed