# Dragonfly AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dragonfly-ai

- Industry: Software
- Headquarters: London, UK
- Website: www.dragonflyai.co/
- Total disclosed funding: $5.2M
- Latest round: Series A (Apr 1, 2022)
- Investors on record: 3

## About

Dragonfly Technology Solutions Ltd. is an innovative company providing advanced creative testing and performance insights through its proprietary platform. Their unique approach leverages biological algorithms to enhance the effectiveness of visual content across multiple channels. Founded in 2018 by David Mitchell and Mark B, Dragonfly Technology Solutions Ltd. is based in London, UK. In February 2026, Dragonfly AI raised approximately GBP 5 million in growth funding led by new investor 24Haymarket, with participation from another new investor Foresight Group. Returning investor Guinness Global Investors also participated in the round.  Dragonfly AI specializes in creative testing and performance insights through its enterprise platform, which employs a patented biological algorithm developed in partnership with Queen Mary University of London. This platform enables businesses to predict the performance of visual content in various contexts, enhancing its effectiveness by analyzing factors such as memorability and emotional engagement. Their clientele includes brands from retail and consumer goods sectors, and they operate in markets such as North America, Europe, and parts of Asia. Dragonfly AI generates revenue through a subscription-based model that offers clients access to its creative testing platform. Clients typically engage via annual or monthly contracts, utilizing the service to optimize creative assets continuously. This model allows for data-driven decisions that enhance marketing effectiveness and potentially increase sales across major brands. Pricing plans are tailored to client needs, fostering long-term partnerships with organizations invested in improving their creative performance. 

The company will use the February 2026 funding to accelerate its growth, expand globally, and support further development of its neuroscience-led technology and product innovation.

## Funding rounds

- Series A, Apr 1, 2022, $4.3M — Downing, Capita plc, Guinness Global Investors
- Seed, Nov 3, 2020, $0.9M — Downing, Capita plc

## Investors

- Downing (https://capitalatlas.ai/funds/downing) — Seed, Series A
- Capita plc — Seed, Series A
- Guinness Global Investors (https://capitalatlas.ai/funds/guinness-global-investors) — Series A