# Dr. ROOTEM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dr-rootem

- Industry: Food
- Headquarters: Seoul, South Korea
- Website: www.drrootem.com
- Total disclosed funding: $3.8M
- Latest round: Series A (Oct 17, 2025)
- Investors on record: 6

## About

Based in Seoul, South Korea, and founded in 2022, Rootem Bio Co., Ltd. doing business as Dr. ROOTEM, operates as a manufacturer and seller of health food and nutritional supplements. In April 2024, the firm raised KRW 1 billion in seed funding led by investor Be High Investment. The firm as of May 2024, is led by its Representative Directors, Choi Jae Hoon and Kim Jeffrey.

The company offers a range of health functional foods, selected and recommended by Dr. Sihyeong Lee, an expert in neuropsychiatry. Dr. Rootem's products are formulated to enhance overall well-being, with a focus on improving various health concerns such as memory, cognition, immunity, joint health, and vitality. The company's flagship product, Memory Tomorrow Gold, is designed to improve brain health and cognitive function. Other offerings include Joint Tomorrow Gold for joint and cartilage health, Immune Vita for energy recharge, Liposomal Vitamin C for increased absorption, and Blood Tomorrow Gold for cholesterol and blood sugar health, etc.

Dr. ROOTEM generates revenue by selling its health-functional foods through its store under the name Dr. Rootem Official Mall as well as through its online marketplace. Some examples of the products available on its e-commerce website are Dr. Sihyung Lee's Memory Tomorrow Gold improves brain health, memory, and cognition at KRW 27,900, Joint Tomorrow Gold at KRW 28,800, Immune Vita at KRW 34,900, etc.

The company plans to utilize the April 2024 funding to expand its reach in the market.

## Funding rounds

- Series A, Oct 17, 2025, $3M — NH Bank, Kiwoom Securities, NICE Investment Partners, Be High Investment, iM Investment Partners, Bilanx Investment
- Seed, Apr 20, 2024, $0.7M — Be High Investment

## Investors

- Be High Investment (https://capitalatlas.ai/funds/be-high-investment) — Seed, Series A
- NH Bank — Series A
- Kiwoom Securities — Series A
- NICE Investment Partners (https://capitalatlas.ai/funds/nice-investment-partners) — Series A
- iM Investment Partners (https://capitalatlas.ai/funds/im-investment-partners) — Series A
- Bilanx Investment (https://capitalatlas.ai/funds/bilanx-investment) — Series A