# Dr. Kitchen

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dr-kitchen

- Industry: Healthcare IT
- Headquarters: Seoul, South Korea
- Website: www.doctorkitchen.co.kr
- Total disclosed funding: $0.6M
- Latest round: Seed (Feb 1, 2017)
- Investors on record: 3

## About

Based in South Korea, Dr. Kitchen specializes in providing innovative solutions in the health food sector, focusing on improving the culinary experience with health-conscious products.Dr. Kitchen, founded in 2015 and headquartered in Seoul, South Korea, operates in the health food industry, offering various culinary solutions. The company underwent a strategic acquisition by Fresh Easy in November 2023, which aims to expand its reach into the health and special foods market. The founder's identity and previous ventures are not disclosed. Dr. Kitchen has secured a total amount raised of KRW 5,000.000 mn through funding rounds, with the latest round occurring in November 2021, attracting investors such as G.N.TECH Venture Capital, Kakao Ventures, Mirae Asset Venture Investment, and Yellowdog.Dr. Kitchen provides a range of health-oriented culinary products designed to enhance the cooking experience. The company's offerings include pre-packaged meal solutions, health-focused ingredients, and specialized recipes that cater to diverse dietary preferences. These products are sold through various channels, primarily targeting consumers in South Korea and expanding into Southeast Asian markets.Dr. Kitchen's revenue model is based on direct-to-consumer sales through their platform and partnerships with retailers. Income is generated from product sales and commission on transactions, alongside potential subscription fees for premium services that enhance visibility for sellers. The company aims to facilitate seamless transactions across various pricing structures, appealing to both individual consumers and business partners.Following the acquisition by Fresh Easy, Dr. Kitchen is set to focus on expanding its product line to include new health-focused offerings aimed at improving consumer culinary experiences. The company plans to target new markets in Southeast Asia by the end of 2024. The recent capital raised from the acquisition supports initiatives towards enhancing product development and scaling operations, aligning with Fresh Easy's strategy to penetrate the health and special foods segment.

## Funding rounds

- Seed, Feb 1, 2017 — Kakao Ventures, Korea Tech Incubator for Startup
- Seed, Jan 1, 2016, $0.6M — Mirae Holdings

## Investors

- Mirae Holdings (https://capitalatlas.ai/funds/mirae-holdings) — Seed
- Kakao Ventures (https://capitalatlas.ai/funds/kakao-ventures) — Seed
- Korea Tech Incubator for Startup — Seed