# Dozen Sunshine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dozen-sunshine

- Industry: Consumer Products
- Headquarters: Hangzhou, China
- Total disclosed funding: $0.8M
- Latest round: Angel (Nov 19, 2020)
- Investors on record: 1

## About

Based in Hangzhou, China, and established in 2020, Dozen Sunshine focuses on new retail models for anime and subculture IP derivatives. It operates under several in-house brands, such as Strawberry Universe (plush dolls and outfits), Xingyu Shier (original national-style clothing), and Qingni Shang (Hanfu and Han-inspired apparel). The company has grown by combining immersive offline shopping spaces with digital community engagement. In April 2021, the company closed a round of pre-series A funding.

Dozen Sunshine offers a range of cultural and creative products centered on anime and youth subcultures, including Hanfu, Lolita, and JK-style clothing, plush dolls, accessories, and lifestyle items.

The company earns revenue from in-store and online sales of IP-based fashion and merchandise.

Dozen Sunshine plans to further expand its national store network, strengthen its proprietary IP portfolio, and enhance user engagement via community marketing and digital content integration.

## Funding rounds

- Angel, Nov 19, 2020, $0.8M — Borchid Capital

## Investors

- Borchid Capital (https://capitalatlas.ai/funds/borchid-capital) — Angel