# Dovly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dovly

- Industry: Financial Services
- Headquarters: Scottsdale, US
- Website: www.dovly.com
- Total disclosed funding: $2M
- Latest round: Seed (Jun 15, 2020)
- Investors on record: 1

## About

Dovly, Inc. specializes in AI-driven credit management solutions, providing consumers with tools to build, repair, and safeguard their credit scores efficiently and without cost.Founded in 2018 and headquartered in Scottsdale, US, Dovly, Inc. focuses on enhancing consumer credit health through innovative technology. Nirit Rubenstein serves as both the Founder and CEO. The company raised USD 3.00 mn in venture funding from 1984 Ventures, Croghan Investments, Fawkes Ventures, and NFX on July 18, 2021, marking a significant milestone in its growth strategy. Dovly has successfully completed a total of 3 deals.Dovly offers a comprehensive suite of AI-powered credit management tools designed to build, fix, and protect consumers' credit scores at no cost. The core product is an AI-driven credit engine that analyzes users' credit reports to identify factors hindering their credit scores. Following this analysis, Dovly provides personalized action plans that include strategies for credit improvement and ongoing monitoring to protect users against identity theft. The platform serves a diverse clientele, including individuals with poor credit scores, those seeking to enhance their creditworthiness, and consumers preparing for major financial decisions such as home purchases or vehicle financing. Dovly's services are primarily marketed to consumers in the United States, with a focus on those who may have errors on their credit reports or are looking to achieve significant credit improvements.Dovly operates on a subscription-based revenue model, offering both free and premium membership options. The premium membership is priced at USD 39.99 per month or USD 99.99 annually, providing users access to enhanced features such as unlimited AI-powered disputes and multi-bureau credit monitoring. The firm's revenue is derived from individual subscriptions as well as partnerships with financial institutions and personal finance companies that may leverage Dovly's technology to support their customer base. The structure of these transactions allows consumers direct access to credit-building tools while providing Dovly with a steady income stream from engaged users who seek comprehensive support for their credit improvement goals.In July 2021, Dovly, Inc. raised USD 3.00 mn in venture funding to accelerate growth and marketing efforts and to further develop its product offerings. Future growth initiatives include the design and launch of new products aimed at expanding their service capabilities. Additionally, Dovly plans to explore opportunities in new markets within the US, aiming to reach underserved demographics by late 2023.

## Funding rounds

- Seed, Jun 15, 2020, $2M — NFX

## Investors

- NFX (https://capitalatlas.ai/funds/nfx) — Seed