# DoublePositive Marketing Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doublepositive-marketing-group

- Industry: Marketing/Advertising
- Headquarters: Baltimore, US
- Website: www.doublepositive.com
- Total disclosed funding: $7.3M
- Latest round: Series B (Nov 15, 2007)
- Investors on record: 6

## About

DoublePositive Marketing Group Inc. is a marketing firm that specializes in lead generation and customer acquisition services, leveraging technology to connect businesses with potential customers across various industries.Founded in 2004 in Baltimore, US, DoublePositive Marketing Group Inc. focuses on providing advanced marketing solutions. The company has completed a total of 5 deals, with the most recent deal occurring on March 25, 2015, when OSG Billing acquired DoublePositive for an undisclosed amount. The company has not undergone significant strategic pivots or changes in its business operations since its inception.DoublePositive specializes in providing advanced marketing solutions, primarily focusing on lead generation and customer acquisition services. Their core offerings utilize sophisticated technology platforms to connect businesses with potential customers across various sectors, including insurance, finance, and telecommunications. By leveraging data-driven strategies, DoublePositive enables companies to optimize their marketing efforts, ensuring that they reach the right audience efficiently. The company serves a diverse client base that includes both small businesses and large enterprises, with a strong presence in North America and select international markets. The end users of their services are typically consumers seeking products or services within these industries, ensuring a targeted approach that addresses specific consumer needs.DoublePositive generates revenue through a structured business model that primarily includes performance-based partnerships and subscription services. Clients engage with the company by subscribing to various lead generation packages tailored to their marketing goals. These packages often include access to a comprehensive suite of tools designed for customer acquisition, along with analytics to track campaign effectiveness. Transactions typically occur on a pay-per-lead or subscription basis, allowing businesses to scale their marketing efforts in accordance with their needs. While specific pricing details for individual services are not disclosed, the company's flagship service offerings are designed to deliver measurable results, enhancing client ROI through strategic lead management and customer engagement solutions.DoublePositive’s growth strategy involves expanding its product offerings and geographic reach. While specific upcoming product launches have not been detailed, the company aims to broaden its service range to cater to emerging market needs. Additionally, DoublePositive is targeting expansion into new markets, particularly focusing on increasing its footprint in select international regions. Recent funding will aid in supporting these strategic initiatives, enhancing their capacity for innovation and market penetration.

## Funding rounds

- Series B, Nov 15, 2007, $4M — Grosvenor Select Partners, WWC Capital Group, Hamilton Investment Partners, Slate Capital Group, Southern Capitol Ventures
- Series B, Aug 14, 2006, $2M — Grosvenor Select Partners, WWC Capital Group, Inner Harbor Brothers, LLC
- Series A, Jun 1, 2005, $1.4M — WWC Capital Group

## Investors

- WWC Capital Group (https://capitalatlas.ai/funds/wwc-capital-group) — Series A, Series B
- Grosvenor Select Partners (https://capitalatlas.ai/funds/grosvenor-select-partners) — Series B
- Inner Harbor Brothers, LLC — Series B
- Hamilton Investment Partners (https://capitalatlas.ai/funds/hamilton-investment-partners) — Series B
- Slate Capital Group (https://capitalatlas.ai/funds/slate-capital-group) — Series B
- Southern Capitol Ventures (https://capitalatlas.ai/funds/southern-capitol-ventures) — Series B