# Dotomi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dotomi

- Industry: Marketing/Advertising
- Headquarters: Chicago, US
- Website: www.dotomi.com
- Total disclosed funding: $8M
- Latest round: Series D (Jun 12, 2006)
- Investors on record: 4

## About

Dotomi, Inc. specializes in innovative marketing solutions aimed at enhancing digital consumer engagement through personalized strategies and technology-driven insights.Founded in 2000, Dotomi, Inc. is a marketing technology company based in Chicago, US, focused on consumer engagement solutions. The firm was acquired by ValueClick in an all-cash TRADE SALE for USD 295.000 mn on August 2, 2011, marking a pivotal moment in its business trajectory. Borine Aïton, the founder, has a history of innovation in the marketing sector, although further details on previous ventures are not provided.Dotomi, Inc. offers a comprehensive suite of marketing technology solutions designed to enhance consumer engagement across various channels. Central to their offerings is the Epsilon PeopleCloud, which empowers marketers to harmonize interactions with consumers through personalized experiences tailored to individual preferences. The platform provides detailed insights into potential buyers, including who they are, their interests, and their purchasing behaviors, thereby enabling targeted marketing strategies. Dotomi's services are utilized by a diverse client base, spanning industries such as automotive, consumer packaged goods, financial services, healthcare, and retail, primarily in the United States, along with markets in Europe and Asia-Pacific.Dotomi, Inc. generates revenue through structured transactions that facilitate partnerships and subscriptions within the marketing ecosystem. Their transactions typically involve business-to-business (B2B) frameworks, where clients subscribe to their suite of services, including data analytics and consumer engagement tools. These partnerships often entail long-term agreements, allowing clients to leverage Dotomi's marketing technology for ongoing campaigns. Pricing plans for these services are tailored to meet the varying needs of different clients, enabling Dotomi to cater to a wide array of businesses.With the acquisition by ValueClick, Dotomi, Inc. aims to leverage its resources to enhance its product offerings and expand into new markets. The company is set to develop new features for the Epsilon PeopleCloud and plans to enter additional European and Asia-Pacific markets by 2015. The recent funding from the TRADE SALE will be utilized to enhance product development and support strategic marketing initiatives to increase their footprint in these regions.

## Funding rounds

- Series D, Jun 12, 2006, $8M — Globespan Capital Partners, US Venture Partners, Patricia Industries, Velocity Equity Partners

## Investors

- Globespan Capital Partners (https://capitalatlas.ai/funds/globespan-capital-partners) — Series D
- US Venture Partners (https://capitalatlas.ai/funds/us-venture-partners) — Series D
- Patricia Industries (https://capitalatlas.ai/funds/patricia-industries) — Series D
- Velocity Equity Partners (https://capitalatlas.ai/funds/velocity-equity-partners) — Series D