# Dor Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dor-technologies

- Industry: Hardware
- Headquarters: San Francisco, US
- Website: www.getdor.com
- Total disclosed funding: $21M
- Latest round: Series A (Aug 6, 2018)
- Investors on record: 7

## About

Dor Technologies, Inc. specializes in retail analytics, providing advanced thermal sensing technology to help retailers monitor foot traffic and enhance operational efficiency through data-driven insights.Founded in 2015, Dor Technologies, Inc. is based in San Francisco, US. The company focuses on innovative retail analytics solutions. The firm has executed a total of 5 deals, with its most recent funding round being a Series A of USD 8.5 mn raised on August 6, 2018, involving investors such as AME Cloud Ventures and Vertex Ventures. The CEO team includes Bachar Tovi and Jamey Davenport, alongside founder Michael Brand.Dor specializes in advanced retail analytics through its proprietary thermal sensing, battery-operated people counter technology. The core offering allows retailers to accurately monitor in-store foot traffic, peak hours, conversion rates, and overall marketing effectiveness without reliance on in-store networks. The system integrates seamlessly with various platforms, including Shopify, enabling users to access vital metrics through a user-friendly dashboard. Dor’s product is particularly suited for retail businesses, allowing them to optimize staffing, refine operational hours, and enhance employee performance based on data-driven insights. The company serves a diverse client base that includes over 2,000 retail stores across various geographical markets, including North America and Europe, providing actionable intelligence to retailers seeking to improve their sales performance and customer engagement.Dor's revenue model primarily revolves around direct sales and subscriptions linked to its people counting technology. Clients typically engage with the company to purchase its flagship thermal sensing devices, which are then deployed in retail spaces to gather foot traffic data. Subscriptions to Dor’s analytics platform grant users continuous access to data insights, further supporting operational decision-making. Transactions are structured as direct-to-consumer sales, where retailers utilize Dor’s products to analyze foot traffic patterns and enhance conversion rates. The pricing plans for Dor’s services are designed to cater to various retail needs, ensuring that clients can effectively leverage the technology for operational improvements and increased revenue generation.Dor Technologies is focused on expanding its offerings and market reach. The firm plans to launch new enhancements to its analytics platform aimed at further optimizing retail operations. Specific geographic expansion into additional markets in North America and Europe is targeted for implementation over the next two years. The funds raised in the Series A round will be utilized to drive product development and support these market expansion initiatives.

## Funding rounds

- Series A, Aug 6, 2018, $8.5M — AME Cloud Ventures, Zetta Venture Partners, Vertex Ventures, Bolt, Precursor Ventures, Conductive Ventures
- Series A, Jun 11, 2018, $8.3M — Bolt
- Seed, May 17, 2017, $3.8M — Zetta Venture Partners, Vertex Ventures
- Seed, May 1, 2016 — RevTech Ventures

## Investors

- RevTech Ventures (https://capitalatlas.ai/funds/revtech-ventures) — Seed
- Zetta Venture Partners (https://capitalatlas.ai/funds/zetta-venture-partners) — Seed, Series A
- Vertex Ventures (https://capitalatlas.ai/funds/vertex-ventures) — Seed, Series A
- Bolt (https://capitalatlas.ai/funds/bolt) — Series A
- AME Cloud Ventures (https://capitalatlas.ai/funds/ame-cloud-ventures) — Series A
- Precursor Ventures (https://capitalatlas.ai/funds/precursor-ventures) — Series A
- Conductive Ventures (https://capitalatlas.ai/funds/conductive-ventures) — Series A