# DooYoo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dooyoo

- Industry: Internet
- Headquarters: Berlin, Germany
- Website: www.dooyoo.de
- Total disclosed funding: $38M
- Latest round: Series C (May 17, 2001)
- Investors on record: 4

## About

DooYoo is a Berlin-based company that provides innovative e-commerce marketing solutions, connecting consumers with products through advanced performance-driven strategies.Founded in 1999 in Berlin, Germany, DooYoo specializes in e-commerce marketing. It was acquired by LeGuide.com in June 2008. The company has successfully completed five deals since its inception, with the last funding round amounting to EUR 10.00 mn, led by 3i. The total amount raised by DooYoo is EUR 10.00 mn.DooYoo offers a sophisticated e-commerce marketing platform that enhances lead generation and audience monetization for merchants and publishers. Key services include management of Google Shopping Ads, tailored advertising options, and access to a proprietary shopping audience. Merchants can leverage Product Listing Ads and link monetization services to optimize their online presence, while publishers can monetize traffic effectively. The company serves a diverse international clientele across several markets including the United States, United Kingdom, France, Germany, and Spain.In 2009, DooYoo reported a revenue of EUR 5,852,025, generated through performance marketing and partnership models. This revenue stems from successful collaborations with merchants on pay-per-click campaigns, where compensation is based on performance metrics such as traffic and conversion rates.Following the acquisition by LeGuide.com in June 2008, DooYoo aims to expand its product offerings and markets. Strategic plans include launching new advertising solutions designed to enhance user engagement and conversion rates. The company is also targeting growth in emerging markets across Europe and Asia by 2010. The recent funding of EUR 10.00 mn will support these initiatives, facilitating the development of innovative products and the expansion into new geographic regions.

## Funding rounds

- Series C, May 17, 2001, $8.5M — 3i, Syntek Capital, EDventure Holdings, Earlybird
- Series B, May 30, 2000, $26M — 3i, Earlybird
- Series A, Dec 1, 1999, $3.3M — 3i, Earlybird

## Investors

- 3i (https://capitalatlas.ai/funds/3i) — Series A, Series B, Series C
- Earlybird (https://capitalatlas.ai/funds/earlybird) — Series A, Series B, Series C
- Syntek Capital (https://capitalatlas.ai/funds/syntek-capital) — Series C
- EDventure Holdings (https://capitalatlas.ai/funds/edventure-holdings) — Series C