# Doohly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doohly-pty

- Industry: Software
- Headquarters: North Sydney, Australia
- Website: www.dooh.ly
- Total disclosed funding: $0.9M
- Latest round: Seed (Apr 16, 2024)
- Investors on record: 5

## About

Based in Victoria, Australia, and founded in 2020 by co-founders Sean Law (CEO) and Tom Sawkins, Doohly Pty Ltd operates as a provider of an end-to-end programmatic ecosystem for DOOH advertising, offering a data-based, automated platform for various venues. In March 2026, Canva Pty Ltd. a portfolio company of InterWest Partners, Matrix Partners, T Rowe Price, General Catalyst Partners, Shasta Ventures, Quadrant Private Equity, Founders Fund, Bessemer Venture Partners, Greenoaks Capital, Coatue Management, Felicis Ventures, Goldman Sachs Asset Management, 500 Global, Franklin Templeton, Blackbird, Square Peg, Coatue Management, Dragoneer Investment Group, Vayner/RSE, AirTree Ventures, Investible, Five V Capital, HSG, Bond, and Stack Capital Group, acquired Doohly Pty Ltd from Skalata Ventures, Archangel Syndicate Pty Ltd, Archangel Ventures, Bj & Da Cook Investments Pty Ltd, Outdoor Nominees Pty Limited for USD 20.8 million.


The company provides a digital signage platform for DOOH advertising, including a content management system (CMS) and integrations to a programmatic and verification platform for venue owners, network operators, and media operators. Moreover, the firm offers a Doohly player for personalized content display and the Doohly Platform for real-time content scheduling and device control. Additionally, the firm also provides services such as campaign management, Canva integration, and dynamic content creation.

## Funding rounds

- Seed, Apr 16, 2024, $0.3M — Brisbane Angels, Archangel Ventures, Skalata Ventures, Outdoor Nominees Pty Limited
- Seed, Jul 5, 2023, $0.6M — Brisbane Angels, Archangel Ventures, Skalata Ventures, Bj & Da Cook Investments Pty Ltd, Outdoor Nominees Pty Limited

## Investors

- Brisbane Angels (https://capitalatlas.ai/funds/brisbane-angels) — Seed
- Archangel Ventures (https://capitalatlas.ai/funds/archangel-ventures) — Seed
- Skalata Ventures (https://capitalatlas.ai/funds/skalata-ventures) — Seed
- Bj & Da Cook Investments Pty Ltd — Seed
- Outdoor Nominees Pty Limited — Seed