# Doobe in Site

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doobe-in-site

- Industry: Marketing/Advertising
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.mabaya.com
- Total disclosed funding: $3.5M
- Latest round: Seed (Dec 15, 2015)
- Investors on record: 1

## About

Mabaya provides specialized sponsored product advertising solutions tailored for marketplaces and private market retailers, enhancing visibility and driving sales for its partners through advanced technology.Founded in 2013, Doobe in Site Ltd. operates from Tel Aviv-Yafo, Israel. The company focuses on developing advertising solutions for e-commerce retailers. Co-founders Dan Chen and Jonathan Kogan previously founded other ventures. In May 2021, the company was acquired by Criteo from Lool Ventures for undisclosed financial terms. Mabaya has successfully completed a total of three deals and has raised USD 2.25 mn in its Seed funding round led by Lool Ventures.Mabaya specializes in sponsored product advertising solutions for marketplaces and private market retailers. Its offerings include a comprehensive Sponsored Products platform, designed to enhance product visibility and drive sales for advertisers. The platform features customizable campaign management, automatic and manual bidding, ad placement options, and performance tracking, allowing clients to maximize their advertising strategies. Mabaya has partnered with notable retailers across Europe, such as bol.com in the Netherlands and Jumia in Africa, facilitating effective engagement with their seller bases.Mabaya generates revenue primarily through its advertising solutions, based on partnerships with retailers. Advertisers make payments for sponsored product placements through a transactional model, utilizing either cost-per-thousand impressions (CPM) or cost-per-click (CPC) pricing. This structure offers flexible budget options and various bidding mechanisms, including automatic bidding focused on specific advertising cost of sales (ACOS) metrics. Additionally, Mabaya provides pre-defined advertising packages to enhance customer engagement among online retailers and marketplace sellers.As of May 2021, following its acquisition by Criteo, Mabaya aims to further develop its product offerings and expand into new geographic markets. Specific plans include enhancing its technology to better serve European and African markets. The recent funding will support the scaling of operations and the introduction of upcoming advertising products, expected to launch in the coming years, as part of their strategic growth initiatives.

## Funding rounds

- Seed, Dec 15, 2015, $2.3M — lool ventures
- Seed, Jan 1, 2014, $1.2M — lool ventures

## Investors

- lool ventures (https://capitalatlas.ai/funds/lool-ventures) — Seed