# Doo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doo

- Industry: Business Support Services
- Headquarters: Munich, Germany
- Website: www.doo.net
- Total disclosed funding: $10M
- Latest round: Series A (Jun 17, 2012)
- Investors on record: 3

## About

Doo GmbH, based in Germany, specializes in modular Software as a Service (SaaS) solutions for seamless event and guest management, optimizing the planning and execution of events across various formats and sizes.Founded in 2013 and headquartered in Munich, Germany, Doo GmbH offers a comprehensive digital platform for event management. Originally known as Viovendi, the company has focused on providing tailored solutions for live, hybrid, and in-person events. Christoph Wagner, the CEO, spearheads the firm's innovative approach following its strategic pivot from traditional event services to a software-centric model. To date, Doo has completed three funding rounds, with the most recent investment occurring in December 2023, where lntermedia Vermögensverwaltungs GmbH aimed to acquire a 100% stake in the company for undisclosed financial terms. The company has raised a total of EUR 3.00 mn, resulting in a current valuation of EUR 12.406 mn.Doo GmbH delivers a modular Software as a Service (SaaS) platform designed for event management, featuring essential tools for invitation handling, guest oversight, registration, and ticketing. This solution allows event organizers to personalize communications and streamline the booking process, significantly enhancing user experience. The platform caters to a broad spectrum of clients, facilitating events that range from intimate gatherings to large conferences, all while adapting to various IT frameworks and specific event needs.Doo GmbH's business model is primarily subscription-based, targeting organizations that require effective event management tools. Customers subscribe to different modules tailored to their requirements, such as guest management and registration. The pricing is structured in tiers based on participant counts or feature selections, providing scalable options suited for events of varying sizes. Direct transactions occur between Doo and its clients, emphasizing customized solutions aligned with organizational branding and operational needs.Looking ahead, Doo GmbH is working on developing new product features aimed at enhancing user experience within its SaaS platform. The company plans to expand its presence into additional European markets by the end of 2024, leveraging recent funding to fuel this growth and support the launch of new functionalities. The recent funding round on December 21, 2023, highlights the company’s strategy to increase its market footprint, with plans focused on responding to the evolving needs of event organizers.

## Funding rounds

- Series A, Jun 17, 2012, $10M — Target Partners, Freigeist, Mairdumont Ventures

## Investors

- Target Partners (https://capitalatlas.ai/funds/target-partners) — Series A
- Freigeist (https://capitalatlas.ai/funds/freigeist) — Series A
- Mairdumont Ventures (https://capitalatlas.ai/funds/mairdumont-ventures) — Series A