# Donut Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/donut-media

- Industry: Media
- Headquarters: Los Angeles, US
- Website: www.donut.media
- Total disclosed funding: $0.8M
- Latest round: Seed (May 9, 2017)
- Investors on record: 3

## About

Donut Media is a digital media company focused on automotive content, providing entertainment and merchandise that resonates with automotive enthusiasts.Founded in 2015 by Matthew Levin in Los Angeles, California, Donut Media specializes in creating automotive-themed content and merchandise. The company has successfully raised USD 0.8 mn in its Seed funding round in May 2017, with investments from 3311 Ventures, Fontinalis Partners, and Techstars Ventures. Matthew Levin, the CEO, has a background in digital media production, which has significantly influenced the company's growth trajectory.Donut Media Store primarily offers a diverse range of automotive-themed merchandise, appealing to car enthusiasts and fans of automotive culture. The product lineup includes apparel such as T-shirts and sweatshirts, accessories like hats and keychains, and decorative items such as posters and stickers. Their core product offerings are designed to resonate with a customer base that appreciates both the aesthetics and functionality associated with car culture. The products are marketed directly to consumers in various geographical markets, including the United States, Canada, and parts of Europe, where automotive enthusiasts are prominent. The company emphasizes creating a community around its products, often utilizing unique designs and branding elements that reflect popular automotive themes and trends.The revenue model of Donut Media Store is primarily based on direct-to-consumer sales through its online platform, where customers can purchase a range of automotive-themed merchandise. The transaction structure is straightforward, encompassing individual purchases of various products, including flagship items like the Donut Leopard Tee and the Real Mechanic Stuff Scorpion Tee, which are priced at USD 29.98. Accessories such as the REMOVE BEFORE FLIGHT KEYCHAIN and Donut Snapback Hat also contribute to the revenue stream, with prices set at USD 9.98 and USD 24.98 respectively. This direct sales approach enables the company to maintain a strong connection with its consumer base, facilitating a seamless shopping experience and fostering brand loyalty among automotive enthusiasts.In May 2017, Donut Media raised USD 0.8 mn in Seed funding, which will be utilized to support the development and launch of new automotive merchandise and expand into new markets. The company aims to introduce several new product lines designed specifically for international customers, targeting markets in Europe and Asia by 2023. The funding will facilitate these initiatives, enhancing their product offerings and extending their global reach.

## Funding rounds

- Seed, May 9, 2017, $0.8M — Fontinalis Partners, Techstars, 3311 Ventures

## Investors

- Fontinalis Partners (https://capitalatlas.ai/funds/fontinalis-partners) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- 3311 Ventures (https://capitalatlas.ai/funds/3311-ventures) — Seed