# Donna

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/donna

- Industry: Software
- Headquarters: Ghent, Belgium
- Website: www.askdonna.com/
- Total disclosed funding: $4.6M
- Latest round: Seed (Nov 25, 2025)
- Investors on record: 7

## About

Donna, based in Belgium, specializes in providing advanced digital assistant tools that streamline sales processes, enhancing efficiency for sales teams across various industries. Founded in 2024 and based in Ghent, Belgium, Dealside BV, trading under the name Donna, operates out of Ghent, Belgium, offering innovative solutions for sales representatives. The company was co-founded by Jonas Deprez, Lander TKindt, Lorenz Bogaert, Nicolas Christiaen, Nicolas Van Eenaeme, and Xander Berkein. In November 2025, Donna raised USD 4.8 million in seed funding from Frontline, Everywhere Ventures, Fortino Capital, NewSchools Venture Fund, Pitchdrive, Syndicate One, and WeLoveFounders. Donna offers a comprehensive suite of tools designed specifically for sales representatives. The core product is an advanced digital assistant that streamlines various sales processes, enhancing the efficiency of sales teams on the go. This assistant integrates functionalities such as customer relationship management, scheduling, and real-time data analytics, aimed at improving sales performance and accessibility. The solutions target small to medium-sized enterprises (SMEs) and sales teams across diverse industries, including technology, retail, and services. Donna's offerings are available in geographic markets including North America, Europe, and parts of Asia, where demand for sales automation tools is increasing. The revenue structure for Donna primarily revolves around subscription-based models for its software services, catering specifically to B2B clients. Clients typically engage with the company through annual or monthly subscription plans, which provide access to the digital assistant and its suite of features. The transactions are structured to accommodate various tiers of pricing, allowing clients to select packages that best fit their operational needs. The company's flagship product is the main digital assistant application that offers tiered service levels based on user requirements, ensuring that its offerings remain accessible while delivering value to sales teams.

Additionally, Donna aims to penetrate new markets in Europe and Asia by the end of 2025, targeting regions where sales automation needs are growing, leveraging the recent funding to support these initiatives.

The company plans to utilize the November 2025 funding to advance product development and grow its sales and marketing activities throughout Europe and the US.

## Funding rounds

- Seed, Nov 25, 2025, $4.6M — NewSchools Venture Fund, Frontline, Fortino Capital, Everywhere Ventures, Pitchdrive, Syndicate One, WeLoveFounders

## Investors

- NewSchools Venture Fund (https://capitalatlas.ai/funds/newschools-venture-fund) — Seed
- Frontline (https://capitalatlas.ai/funds/frontline) — Seed
- Fortino Capital (https://capitalatlas.ai/funds/fortino-capital) — Seed
- Everywhere Ventures (https://capitalatlas.ai/funds/everywhere-ventures) — Seed
- Pitchdrive (https://capitalatlas.ai/funds/pitchdrive) — Seed
- Syndicate One (https://capitalatlas.ai/funds/syndicate-one) — Seed
- WeLoveFounders (https://capitalatlas.ai/funds/welovefounders) — Seed