# Done Properly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/done-properly

- Industry: Biotechnology
- Headquarters: Chile
- Website: www.doneproperly.co
- Latest round: Seed (Feb 2, 2021)
- Investors on record: 2

## About

Based in Chile, Done Properly LLC specializes in developing sustainable food ingredients through fermentation technology, offering innovative products that cater to the increasing consumer demand for healthier and environmentally friendly food options.Done Properly LLC, founded in 2019 in Chile, focuses on sustainable food ingredient development. The company was established by Eduardo Pulgar, Freddy Thielemann, and Javier Ruiz. Eduardo Pulgar currently serves as the CEO. The company has made one significant deal, with the most recent occurring on February 2, 2021, when it raised funding co-led by Angel Ventures and Endurance Investments.Done Properly specializes in the development and production of sustainable food ingredients, primarily utilizing fermentation technology to create products that align with the growing consumer demand for healthier and environmentally friendly food options. Their core offerings include RAISE, a natural flavor extract that enhances umami while reducing sodium and sugar, and MICO, a versatile mycelium-based protein that elevates nutritional profiles in various food products without compromising taste. The company targets food manufacturers and developers seeking innovation in a sustainability-focused market across North America, Europe, and Latin America, providing solutions for both B2B and direct-to-consumer channels.Done Properly generates revenue through business-to-business transactions, where food manufacturers and product developers purchase their innovative ingredients for incorporation into various food items. The company structures its sales through direct partnerships and wholesale agreements, facilitating bulk orders of RAISE and MICO products. Pricing models may include tiered pricing based on volume, allowing clients to benefit from cost efficiencies as they scale their orders. Given the nature of the food industry, transactions often involve long-term contracts, which provide predictable income streams while fostering collaborative relationships with clients seeking to enhance their product offerings with sustainable ingredients. The focus on flagship products like RAISE and MICO positions Done Properly as a participant in the sustainable food ingredient market, appealing to an expanding client base committed to sustainability and innovation.Done Properly plans to launch additional products designed to meet the evolving needs of the food industry, although specific release dates are not disclosed. The company aims to expand its reach into new markets, particularly targeting regions in Asia and Oceania by the end of 2023. The recent funding raised in February 2021 will support these initiatives, facilitating further product development and market expansion efforts.

## Funding rounds

- Seed, Feb 2, 2021 — Angel Ventures, Venturance Alternative Assets

## Investors

- Angel Ventures (https://capitalatlas.ai/funds/angel-ventures) — Seed
- Venturance Alternative Assets (https://capitalatlas.ai/funds/venturance-alternative-assets) — Seed