# Donde Fashion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/donde-fashion

- Industry: Software
- Headquarters: New York, US
- Website: www.dondesearch.com
- Total disclosed funding: $10M
- Latest round: Series A (Feb 9, 2019)
- Investors on record: 5

## About

Donde Fashion Inc. specializes in innovative technology solutions for the fashion industry, focusing on enhancing consumer engagement through advanced search capabilities and personalized shopping experiences.Founded in 2014 and headquartered in New York, US, Donde Fashion Inc. developed a proprietary technology to improve online fashion search and discovery. The company underwent a pivotal change when it was acquired by Shopify Inc. on November 5, 2021, enhancing its operational capabilities and market reach. Liat Zakay serves as CEO and founder, bringing her expertise to drive the company's vision forward.Donde Fashion Inc. offers advanced search technology specifically tailored for the fashion industry. Its solutions enhance online shopping experiences, allowing consumers to discover products more efficiently through smart search features that leverage user preferences. The company serves a variety of fashion retailers, helping them optimize their online platforms and improve customer engagement in the competitive e-commerce space.Donde Fashion Inc. operates on a subscription-based revenue model, which allows fashion retailers to leverage its search technology effectively. Clients typically engage via annual contracts, gaining access to features that enhance user experience and drive sales. The company’s pricing strategies are designed to align with its client's financial objectives, ensuring a sustainable business relationship.Following its acquisition by Shopify Inc. in November 2021, Donde Fashion Inc. aims to enhance its product offerings by developing new features tailored for Shopify's platform. Additionally, expansion plans are focused on increasing market presence in Europe and Asia by 2023, leveraging the support and resources from Shopify. The recent funding from the acquisition will be utilized to bolster product development and expand their geographic footprint.

## Funding rounds

- Series A, Feb 9, 2019, $6.5M — Matrix Partners, Golden Seeds, AfterDox, UpWest
- Seed, Oct 1, 2017 — SeedIL Ventures
- Seed, Jan 1, 2015, $3.5M — Golden Seeds, AfterDox, UpWest
- Seed, May 1, 2014 — AfterDox, UpWest

## Investors

- AfterDox (https://capitalatlas.ai/funds/afterdox) — Seed, Series A
- UpWest (https://capitalatlas.ai/funds/upwest) — Seed, Series A
- Golden Seeds (https://capitalatlas.ai/funds/golden-seeds) — Seed, Series A
- SeedIL Ventures (https://capitalatlas.ai/funds/seedil-ventures) — Seed
- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series A