# Doji Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doji-labs

- Industry: Software
- Headquarters: US
- Website: www.doji.com
- Total disclosed funding: $14M
- Latest round: Seed (May 15, 2025)
- Investors on record: 2

## About

Doji Labs, Inc. is a technology-driven fashion company based in the US, focused on enhancing self-expression through innovative apparel that fosters creativity and individuality.Founded in 2024 in the US, Doji Labs, Inc. specializes in technology-integrated fashion offerings. The company has conducted one investment deal, raising USD 14.00 mn in a Seed round led by Thrive Capital on May 15, 2025, with total funding now amounting to USD 14.00 mn.Doji specializes in innovative fashion offerings that emphasize the process of self-expression rather than merely adhering to trends. The company's core products include a diverse range of apparel designed to foster creativity and personal reflection. Each item encourages wearers to explore their identity and engage in a dialogue with themselves, promoting a unique, individualistic approach to fashion. Doji's customer base includes fashion-forward individuals seeking an authentic experience in their clothing choices, targeting markets that prioritize self-exploration and personal style. Geographically, Doji operates primarily in urban centers known for their vibrant fashion cultures, including major cities in North America and Europe, where consumers are more inclined to embrace unconventional fashion narratives.Doji generates revenue through direct-to-consumer sales, focusing on a transactional model that allows customers to purchase their products online. The pricing structure is aligned with the brand's commitment to quality and uniqueness, reflecting the value of innovative design and sustainable practices. The company offers a variety of products that cater to different segments within the fashion market, with flagship items that exemplify Doji's ethos of self-expression. Transactions are typically straightforward, allowing customers to select items that resonate with their personal style, with a focus on fostering long-term relationships through brand loyalty. By emphasizing a direct connection with consumers, Doji strengthens its market presence and ensures a dynamic flow of revenue aligned with customer needs and preferences.In May 2025, Doji Labs, Inc. raised USD 14.00 mn in Seed funding led by Thrive Capital, which will be utilized to enhance their artificial intelligence diffusion models for generating personalized avatars and improving the realism of virtual clothing try-ons. The company plans to launch new products that align with this technology enhancement and aims to expand into new markets, specifically targeting urban centers with emerging fashion trends in North America and Europe.

## Funding rounds

- Seed, May 15, 2025, $14M — Thrive Capital, 776

## Investors

- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed
- 776 (https://capitalatlas.ai/funds/776) — Seed