# Doji Brasil LTDA

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doji-brasil-ltda

- Industry: Retail
- Headquarters: Sao Paulo, Brazil
- Website: www.doji.com.br
- Total disclosed funding: $21M
- Latest round: Seed (May 16, 2025)
- Investors on record: 4

## About

Based in Brazil, Doji Brasil LTDA focuses on providing innovative trade-in solutions that enable retailers to accept used smartphones as payment for new products and services, enhancing customer engagement and sales.Based in São?Paulo, Brazil and founded in 2020, Doji Brasil LTDA, founded by Fernando Montera Filho along with Bilal Khan and Satyen Fakey, operates a trade-in and resale platform for used electronic devices within the consumer electronics and circular economy space. The company initially launched its operations internationally before scaling its core platform in Brazil.Doji Ltd specializes in a Trade-In system designed for retailers, allowing them to accept used smartphones in exchange for store credits on new products and services. The platform features a thorough verification process that utilizes AI technology to assess device conditions, catering primarily to physical retail stores, with plans for an online solution under development. The main focus is on the UK market, with aspirations to expand into additional regions, engaging retailers across various sectors to enhance customer interactions and boost sales.Doji generates revenue through a transaction fee model associated with each trade-in, enabling simple integration of their Trade-In system into retail operations. Retailers accept used smartphones, which are evaluated through Doji's platform. Collaborating with purchasing partners allows Doji to offer competitive pricing for these devices, thereby influencing the store credits provided to customers. This model supports a circular economy while assisting retail partners in improving their sales strategies without significant upfront costs.The November 2025 investment will be used to expand the sales and product teams, improve the online trade-in feature, invest in R&D for new functionalities and strengthen logistics operations, supporting the path to breakeven.

## Funding rounds

- Seed, May 16, 2025, $14M — Thrive Capital, Seven Seven Six Ventures
- Seed, Apr 15, 2022, $3.8M — Canary
- Seed, Nov 8, 2021, $3M — Canary, Norte Ventures

## Investors

- Canary (https://capitalatlas.ai/funds/canary) — Seed
- Norte Ventures (https://capitalatlas.ai/funds/norte-ventures) — Seed
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed
- Seven Seven Six Ventures — Seed