# Doing Things Media

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doing-things-media

- Industry: Media
- Headquarters: Atlanta, US
- Website: www.doingthingsmedia.com
- Total disclosed funding: $22M
- Latest round: Series A (Feb 4, 2022)
- Investors on record: 1

## About

In 2017, the company was co-founded by Reid Hailey (CEO) and Derek Lucas (Chief Creative Officer), with the idea to reach audiences of different ages, regions and interests via social media. When the company was just established, its main business was putting together UGC (user generated content) from big creators. Now the company operates as an agency with its own brand to sell consumer goods. The company has reached partnership with Amazon, Dole, Lionsgate, Heineken, McDonald’s, and Hulu. In 2023, the company acquired Overheard, another social media account agency.

The company works as an media agency behind many social media accounts such as Shitheadsteve, Middle Class Fancy, House of Gaming, Rad Dad, TrashcanPaul, Doggos Doing Things, and Animals Doing Things. The company increase, mostly, young audience engagement via platforms including Instagram, Facebook, TikTok, Snap and YouTube. The company also runs two consumer goods brands, which also operates as online stores -- Shitheadsteve, Middle Class Fancy.

In 2021, the company's revenue reached over USD 10 million from sponsored ads and e-commerce.

## Funding rounds

- Series A, Feb 4, 2022, $22M — Volition Capital

## Investors

- Volition Capital (https://capitalatlas.ai/funds/volition-capital) — Series A