# doing LAB

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/doing-lab

- Industry: Healthcare IT
- Headquarters: Seoul, South Korea
- Website: http://www.doinglab.com
- Total disclosed funding: $1.4M
- Latest round: Series A (Jan 28, 2021)
- Investors on record: 1

## About

Based in Seoul, South Korea, and founded in 2016, Doing Lab Co., Ltd operates as a software development company that develops a platform that helps manage eating habits including food and nutrient intake through artificial intelligence. In January 2021, Doing Lab Co., Ltd raised KRW 1.5 billion in series A funding led by Insight Equity Partners. As of 2023, the company is led by its CEO Songbaek Jin.

The company offers artificial intelligence-based food recognition solutions, health and counseling coaching services, and a non-face-to-face healthcare platform. The food lens offered by the firm could be used for weight loss and diabetes control and by medical and healthcare businesses. It recommends recipes to its users as per their ingredient preferences and their eating habits. The diet camera AI offered by the company recognizes food using the camera through its application and records the user’s diet and provides insights about nutrients and calories. Another application offered is common sense which offers a personalized eating management platform to its users and provides programs such as personalized phone consultation, a 3-week program, and food therapy.

## Funding rounds

- Series A, Jan 28, 2021, $1.4M — Insight Equity Partners

## Investors

- Insight Equity Partners (https://capitalatlas.ai/funds/insight-equity-partners) — Series A