# Dobra Oxbow Brands Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dobra-oxbow-brands-pvt

- Industry: Food
- Headquarters: Bangalore, India
- Website: www.dobraindia.com/
- Total disclosed funding: $0.2M
- Latest round: Seed (Aug 18, 2025)
- Investors on record: 1

## About

Dobra Oxbow Brands Pvt. Ltd., based in India, specializes in innovative consumer food products, particularly beverages and confectionery, catering to young consumers seeking unique snacking experiences.Founded in 2022 in Bangalore, India, Dobra Oxbow Brands Pvt. Ltd. focuses on delivering creative snack solutions. The company recently secured INR 15 mn in SEED funding from D2C Insider, marking its first investment round and total amount raised.Dobra is a consumer goods company specializing in a diverse range of food products, primarily focusing on beverages and confectionery. Their core offerings include various flavored popcorn and boba drinks, cotton candy, and tapioca crisps. These products cater to the growing demand for unique, flavorful snacks and beverages, appealing to young consumers seeking trendy and enjoyable food experiences. The company actively markets its products to a broad customer base, including individual consumers and retailers, across various geographical markets such as urban centers in India and select international markets. By providing innovative snack options like Pop Boba and Coco Poco, Dobra aims to solve the end-use case of delivering fun and flavorful treats that enhance social gatherings and casual snacking.Dobra operates on a business model that includes both direct-to-consumer sales and partnerships with retailers and wholesalers. Transactions typically occur through online purchases and point-of-sale transactions within retail outlets, where customers can choose from a selection of products such as Pop Boba and Tapioca Crisps. The company has established a pricing structure that reflects the quality and uniqueness of its offerings, with specific products like the Pop Goli - Flavour Blast and the Tapioca Crisps - Chillout Mix priced to attract both impulse buyers and dedicated snack enthusiasts. Revenue generation is supported by their strategic marketing efforts and product availability in both physical stores and online platforms, ensuring a steady flow of transactions within their targeted markets.In August 2025, Dobra Oxbow Brands Pvt. Ltd. raised INR 15 mn in seed funding led by new investor D2C Insider. The company will utilize this funding to enhance its operations, broaden its product range, increase consumer trials, and support international expansion and growth in retail, food service, and digital channels, such as quick commerce and direct-to-consumer. Dobra aims to launch new products that appeal to evolving consumer tastes and expand its market reach, particularly targeting new urban centers within India and select international markets by 2026.

## Funding rounds

- Seed, Aug 18, 2025, $0.2M — D2C Insider

## Investors

- D2C Insider (https://capitalatlas.ai/funds/d2c-insider) — Seed