# DNN

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dnn

- Industry: Software
- Headquarters: Austin, US
- Website: www.dnnsoftware.com
- Total disclosed funding: $10M
- Latest round: Series B (Aug 10, 2012)
- Investors on record: 3

## About

DNN Corp. provides a robust content management system (CMS) built on the .NET framework, catering to developers and organizations for efficient digital content management.Founded in 2006 in Austin, US, DNN Corp. specializes in a CMS that allows for extensive digital content management. The founders, Gifford Watkins and Kelly Ford, have a history in software development. DNN has successfully completed 4 deals, with its latest funding round, Series B, raising USD 2.34 mn in August 2017 from Sierra Ventures, bringing the total amount raised to USD 2.34 mn and the current company valuation to USD 30.87 mn.DNN specializes in a comprehensive content management system (CMS) built on the .NET framework, primarily aimed at developers seeking a robust platform for creating and managing digital content. The core product offering includes a development framework and an extensibility model that allows for the creation, packaging, and deployment of custom extensions, ensuring backward compatibility. DNN's CMS is designed to serve a diverse clientele that includes businesses, government agencies, and educational institutions, with notable users such as the U.S. Department of Defense and Gold's Gym. The platform provides powerful multi-site management capabilities, allowing users to manage hundreds or thousands of websites from a single instance, addressing the needs of organizations with extensive digital footprints. DNN's ecosystem spans across various geographical markets, including North America, Europe, and Asia, providing access to a vast network of developers, agencies, and independent software vendors (ISVs) that enhance the platform's functionality through third-party extensions available in the DNN Store.DNN's revenue model is centered around a combination of software licensing and subscription services, catering primarily to B2B clients. Clients typically engage with DNN through annual subscriptions for their CMS offerings, which provide access to both the core platform and premium features, including custom support and access to exclusive third-party extensions. Additionally, DNN generates revenue from partnerships with various agencies and developers who create additional services and extensions that enhance the core product. The transaction structure primarily revolves around direct sales to enterprise clients and agencies, allowing for tailored solutions that meet specific content management needs. The pricing plans may vary based on the level of service and features chosen, with options designed to cater to organizations of different sizes and requirements, thereby ensuring that a wide range of customers can effectively leverage DNN's capabilities.DNN Corp. aims to utilize the funds from its Series B round to enhance and expand its product offerings. The company is looking to develop new features for its CMS and explore opportunities to enter markets in Europe and Asia by 2025. In August 2017, DNN was acquired by ESW Capital LLC, which may provide additional resources for these growth initiatives.

## Funding rounds

- Series B, Aug 10, 2012, $2.3M — Sierra Ventures
- Series B, Feb 9, 2010, $8M — Sierra Ventures, Pelion Venture Partners, August Capital
- Series A, Nov 27, 2008 — Sierra Ventures, August Capital

## Investors

- Sierra Ventures (https://capitalatlas.ai/funds/sierra-ventures) — Series A, Series B
- August Capital (https://capitalatlas.ai/funds/august-capital) — Series A, Series B
- Pelion Venture Partners (https://capitalatlas.ai/funds/pelion-venture-partners) — Series B