# dm.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dm

- Industry: Software
- Headquarters: Irvine, US
- Website: www.digitalmotors.com
- Total disclosed funding: $10M
- Latest round: Series A (Mar 9, 2021)
- Investors on record: 3

## About

Digital Motors Corporation specializes in innovative automotive solutions, connecting dealers with buyers through advanced marketing and e-commerce platforms designed for seamless vehicle transactions.Founded in 2018 and headquartered in Irvine, US, Digital Motors Corporation focuses on enhancing automotive sales through technology. In June 2022, the company was acquired by TrueCar, Inc. for USD 201.8 million, which has allowed for an expansion in their e-commerce capabilities. CEO Andreas Hinrichs leads the company, driving its vision based on extensive industry insights.Digital Motors offers a unique suite of marketing solutions and data-driven tools that link automotive dealers with buyers. Their platform targets consumers looking to purchase vehicles within a 30-60 day window and utilizes competitive insights for effective marketing. Key offerings include the TrueCar+ program for online vehicle sales and the Sell Your Car program for direct acquisitions, with a diverse reach across over 550 partner websites.Digital Motors' revenue model is centered on service transactions that create value for automotive dealers. Their flagship TrueCar Marketing Solutions employs a performance-based pricing structure, linking dealer costs to lead generation and sales conversions. Through subscription agreements and partnerships, they facilitate targeted marketing campaigns that connect dealers with ready-to-buy customers, enhancing the overall sales experience.With the completion of the acquisition by TrueCar, Inc. in June 2022, Digital Motors plans to accelerate its product roadmap and e-commerce capabilities. The company aims to launch new products that will enhance consumer engagement and expand its market presence in the automotive sector. The recent funding will be utilized to support these initiatives, solidifying their strategic growth in the rapidly evolving automotive sales landscape.

## Funding rounds

- Series A, Mar 9, 2021, $10M — DN Capital, Autotech Ventures, InMotion Ventures

## Investors

- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Series A
- Autotech Ventures (https://capitalatlas.ai/funds/autotech-ventures) — Series A
- InMotion Ventures (https://capitalatlas.ai/funds/inmotion-ventures) — Series A