# Divide

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/divide

- Industry: Software
- Headquarters: New York, US
- Website: www.enterproid.com
- Total disclosed funding: $25M
- Latest round: Series B (Oct 8, 2013)
- Investors on record: 8

## About

Divide provides specialized mobile device management solutions for businesses embracing Bring Your Own Device (BYOD) policies, ensuring secure and efficient management of personal devices in the workplace.Founded in 2010 in New York, US, Divide is focused on delivering mobile device management solutions for businesses. In May 2014, the company was acquired by Google Inc. for USD 120 mn, marking a significant pivot in its business strategy. The acquisition has enhanced Divide's capabilities within the mobile management sector. The company has conducted a total of 4 deals since its inception.Divide specializes in mobile device management solutions that support organizations implementing Bring Your Own Device (BYOD) policies. Their primary product allows businesses to securely manage personal devices in the workplace while safeguarding corporate data. The service integrates with Android's ecosystem to ensure secure access to business applications, catering to various industries such as finance, healthcare, and technology, specifically targeting mid to large-sized enterprises across North America and Europe. Key end users include IT administrators and employees who depend on mobile access for productivity.Divide generates revenue primarily through subscription-based models, offering tiered pricing plans tailored to different organizational needs. Clients typically enter into annual or multi-year agreements, which provide access to the mobile management platform along with ongoing support and updates. Revenue is derived from partnerships with enterprises that require scalable solutions for managing employee devices to ensure compliance and security. While specific pricing structures are not disclosed, their flagship service is a comprehensive mobile management solution designed to enhance productivity and security for users.Following its acquisition by Google Inc. in May 2014 for USD 120 mn, Divide plans to leverage this partnership to enhance its product offerings and expand into new markets. The company is focused on developing new features for its mobile management solutions and aims to release these updates by the end of 2024. Furthermore, Divide is targeting expansion into the Asia-Pacific region, with plans to establish a presence there by mid-2025. The recent funding will be utilized to support these product enhancements and facilitate market entry into these new geographical areas.

## Funding rounds

- Series B, Oct 8, 2013, $12M — Globespan Capital Partners, Comcast Ventures, Qualcomm Ventures, GV, Harmony Partners
- Series A, Oct 6, 2011, $11M — Comcast Ventures, Qualcomm Ventures, GV
- Seed, Oct 1, 2010, $2M — Primary Venture Partners, Comcast Ventures, NYC Seed, Boldstart Ventures

## Investors

- Primary Venture Partners (https://capitalatlas.ai/funds/primary-venture-partners) — Seed
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Seed, Series A, Series B
- NYC Seed (https://capitalatlas.ai/funds/nyc-seed) — Seed
- Boldstart Ventures (https://capitalatlas.ai/funds/boldstart-ventures) — Seed
- Qualcomm Ventures (https://capitalatlas.ai/funds/qualcomm-ventures) — Series A, Series B
- GV (https://capitalatlas.ai/funds/gv) — Series A, Series B
- Globespan Capital Partners (https://capitalatlas.ai/funds/globespan-capital-partners) — Series B
- Harmony Partners (https://capitalatlas.ai/funds/harmony-partners) — Series B