# DiversiFi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/diversifi

- Industry: Software
- Headquarters: Salt Lake City, US
- Website: www.diversifi.ai/
- Total disclosed funding: $7.9M
- Latest round: Seed (Jan 16, 2026)
- Investors on record: 3

## About

Founded in 2025 and based in Salt Lake City, Utah, Diversifi.ai, Inc., trading under the name DiversiFi, harnesses artificial intelligence technology to enhance third-party logistics operations, optimizing efficiency and streamlining processes for clients in the logistics sector. Diversifi.ai, Inc. specializes in providing AI-driven solutions for third-party logistics (3PL) operations. The company was established in Salt Lake City, Utah, and has not undergone any notable pivots since its inception. The firm raised a total of USD 8.00 mn in funding, with its latest round occurring in January 2026, where it secured USD 8.00 mn from investors including Sorenson Capital, Kickstart, and Peterson Ventures. Diversifi.ai offers a suite of AI-powered solutions tailored for third-party logistics (3PL) operations, centering around its flagship product, the Optimized Warehouse Layer (OWL). OWL integrates with existing Warehouse Management Systems (WMS) to enable automated bid generation, dynamic billing, and efficient carrier routing. Its AI Bid Boost feature optimizes shipping data handling, significantly reducing bid preparation time. The company serves diverse 3PL clients primarily in North America and Europe, leveraging real-time data analytics to enhance operational efficiency and profitability.Diversifi.ai generates revenue through a subscription-based model. Logistics companies access its AI tools by integrating them with their existing WMS and TMS frameworks, facilitating automated billing and reconciliation. Clients pay for continuous access to the features of the OWL product, which is pivotal in streamlining operations and reducing manual labor, ultimately enhancing revenue through automation. The platform's capabilities ensure clients can optimize shipping and billing practices while minimizing costs. In January 2026, Diversifi.ai raised USD 8 million in venture funding, which will support the development of new products aimed at further enhancing logistics operations. The company plans to expand its market presence, specifically targeting new opportunities in Europe and Asia by mid-2027. Funding from the recent venture round will be allocated towards these initiatives, enabling the firm to enhance its product offerings and reach new geographic regions.

## Funding rounds

- Seed, Jan 16, 2026, $7.9M — Sorenson Capital, Kickstart, Peterson Ventures

## Investors

- Sorenson Capital (https://capitalatlas.ai/funds/sorenson-capital) — Seed
- Kickstart (https://capitalatlas.ai/funds/kickstart) — Seed
- Peterson Ventures — Seed