# Distractify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/distractify

- Industry: Media
- Headquarters: New York, US
- Website: www.distractify.com
- Total disclosed funding: $7M
- Latest round: Series A (Jun 23, 2014)
- Investors on record: 4

## About

Distractify is an online media platform that specializes in news, entertainment, and pop culture content, offering engaging articles and videos designed to resonate with audiences seeking contemporary trends and celebrity updates.Founded in 2012 in New York, US, Distractify operates as an online media platform focused on delivering entertainment and pop culture content. The company has not reported any significant pivots in its business strategy or operations. The firm is led by Yakun H. In June 2014, Distractify raised USD 7 million in a Series A funding round, with Lightspeed Venture Partners as the lead investor, and participation from Advancit Capital, Connect Ventures, and Lerer Hippeau Ventures. This funding marked the company's total amount raised to USD 7 million.Distractify operates primarily as an online media platform focusing on news, entertainment, and pop culture content. The company produces a variety of articles, videos, and exclusive interviews, catering to a diverse audience interested in contemporary trending topics, celebrity news, and reality television. Its core offerings aim to engage users by providing content that resonates with popular culture, thus addressing the need for entertaining and easily digestible information. The platform serves a broad client base that includes general consumers, pop culture enthusiasts, and fans of reality television, primarily in the United States and other English-speaking markets. By maintaining a user-friendly website, Distractify facilitates easy access to its content, ensuring that users can stay updated on the latest entertainment news and cultural phenomena.Distractify generates revenue through various models that include advertising partnerships and affiliate marketing, leveraging its extensive audience engagement to attract advertisers. The firm's transactions with clients typically involve sponsored content and advertisements placed strategically within the articles and videos featured on its platform. By offering a range of advertising options, including banner ads and promotional articles, Distractify establishes mutually beneficial financial relationships with brands aiming to reach its audience. The company also engages in affiliate partnerships, where it may receive compensation for directing traffic to products and services linked within its articles. Such revenue structures allow Distractify to maintain its operational functions while providing valuable content to its readers.In June 2014, Lightspeed Venture Partners led a USD 7 million Series A funding round for Distractify, which is intended to bolster the company's growth initiatives. While specific new products have not been disclosed, the funding will likely support enhancements to its content offerings and user engagement strategies. Additionally, there are plans for expanding into new geographic markets, primarily targeting growth in other English-speaking regions. The company aims to utilize recent funding to strengthen its digital presence and explore potential collaborations within the entertainment industry.

## Funding rounds

- Series A, Jun 23, 2014, $7M — Lightspeed Venture Partners, Lerer Hippeau Ventures, Advancit Capital, Connect Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- Lerer Hippeau Ventures — Series A
- Advancit Capital (https://capitalatlas.ai/funds/advancit-capital) — Series A
- Connect Ventures — Series A