# Disco Technology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/disco-technology

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.disconetwork.com
- Total disclosed funding: $26M
- Latest round: Series A (Mar 4, 2022)
- Investors on record: 8

## About

Disco Technology, Inc. specializes in connecting advertisers with high-intent shoppers via AI-driven solutions during the checkout process, enhancing monetization strategies for publishers and improving customer engagement for brands.Disco Technology, Inc. was founded in 2020 in San Francisco, US. The company focuses on monetizing transactions through its innovative platform. The founder, Conner Sherline, has a history of entrepreneurship, although specific details about other ventures are not available. Disco raised USD 20 mn in Series A funding on March 4, 2022, led by Felicis Ventures, with participation from various investors including Bessemer Venture Partners and Shopify Inc. This funding round represents the total amount raised by the company to date, which currently stands at a valuation of USD 106.525 mn.Disco offers two primary products: DiscoAdvertise and DiscoMonetize. These AI-powered solutions enable advertisers to engage shoppers during the checkout process, providing personalized post-purchase offers to enhance monetization for publishers. The platform is tailored for e-commerce platforms and online retailers primarily in North America and Europe, addressing challenges related to customer retention and revenue generation through targeted strategies.Disco generates revenue through partnerships with advertisers and publishers, utilizing a performance-based model focused on ad distribution and transaction monetization. Revenue is mainly derived from commissions on successful transactions facilitated by Disco, which may include a quarterly payment structure based on ad performance. The business model supports both B2B and direct-to-consumer transactions, emphasizing measurable ROI for brands through enhanced customer engagement and increased average order values.Disco plans to utilize the recent Series A funding of USD 20 mn to expand its team and enhance its product offerings. The company is focused on developing new products to further connect advertisers with high-intent shoppers and is exploring opportunities to enter additional markets in North America and Europe. This strategic growth aims to leverage advancements in AI technology to refine customer engagement strategies and increase monetization potential in targeted regions.

## Funding rounds

- Series A, Mar 4, 2022, $20M — Bessemer Venture Partners, Felicis Ventures, Shopify Inc., Indicator Ventures, RiverPark Advisors, Sugar Capital, Vibe Capital, Not Boring Capital
- Seed, Jun 29, 2021, $5.8M — Bessemer Venture Partners, Shopify Inc., Indicator Ventures, RiverPark Advisors, Sugar Capital

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed, Series A
- Shopify Inc. — Seed, Series A
- Indicator Ventures (https://capitalatlas.ai/funds/indicator-ventures) — Seed, Series A
- RiverPark Advisors (https://capitalatlas.ai/funds/riverpark-advisors) — Seed, Series A
- Sugar Capital (https://capitalatlas.ai/funds/sugar-capital) — Seed, Series A
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- Vibe Capital (https://capitalatlas.ai/funds/vibe-capital) — Series A
- Not Boring Capital (https://capitalatlas.ai/funds/not-boring-capital) — Series A