# DirectTech Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/directtech-labs

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.directechlabs.com
- Total disclosed funding: $0.3M
- Latest round: Angel (Jun 21, 2017)
- Investors on record: 1

## About

DirectTech Labs specializes in providing innovative software solutions for the direct selling industry, enhancing operational efficiency and facilitating multi-level marketing strategies across a diverse client base.Founded in 2016 and headquartered in Santa Monica, US, DirectTech Labs develops software solutions tailored for the direct selling industry. The company has executed 2 deals to date, with its most recent funding round being a Venture Debt of USD 0.1 mn raised from Right Side Capital Management in August 2017. CEO Michel Bayan leads the firm, bringing a wealth of experience from previous ventures in the tech industry.DirectTech Labs offers a suite of products focused on optimizing the direct selling landscape. Its primary offerings include the Exigo Platform, an end-to-end ecosystem for direct selling; the Exigo Experience Builder, a customizable e-commerce solution; and the Engage Mobile App, designed to assist distributors with team management and customer interactions. These products cater to various MLM companies and network marketing organizations globally, addressing critical operational challenges such as commission management and inventory oversight.DirectTech Labs generates revenue through its subscription-based model for its direct selling software, partnering with MLM firms to provide tailored solutions. Clients typically pay subscription fees for access to software features and support services, benefitting from offerings such as the commission engine that ensures accurate commission calculations. The company cultivates long-term partnerships with clients, facilitating consistent revenue streams through ongoing software enhancements and professional services.Following the USD 0.1 mn Venture Debt financing in August 2017, DirectTech Labs plans to utilize the funds to enhance product development and expand its market reach. The company aims to introduce new features and products in the upcoming year, while also targeting growth in North America, Europe, and Asia by 2024. This strategy will bolster its existing offerings and support its entry into previously unserved markets.

## Funding rounds

- Angel, Jun 21, 2017, $0.3M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Angel