# DirectScale

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/directscale

- Industry: Software
- Headquarters: Orem, US
- Website: www.directscale.com
- Total disclosed funding: $13M
- Latest round: Series B (Sep 20, 2017)
- Investors on record: 4

## About

Based in the US, DirectScale Inc. delivers innovative software solutions for direct selling and multi-level marketing, facilitating efficient person-to-person sales through e-commerce tools and robust management systems.DirectScale Inc. specializes in providing software for the direct selling industry and was founded in 2013 in Orem, US by Jim Marks. It has undergone strategic changes, recently becoming part of Exigo after being acquired in October 2022. This acquisition aims to bolster its market presence and expand its offerings. The company has completed five funding deals, with a total amount raised of USD 3.50 mn, including the most recent round of Venture Debt amounting to USD 0.30 mn.DirectScale, now part of Exigo, offers a comprehensive MLM and direct selling software platform designed to facilitate person-to-person, influencer, and affiliate selling. The primary products include advanced tools for e-commerce, commission management, compensation plan modeling, inventory management, and training modules. Released following the acquisition in 2023, these services aim to enhance operational efficiency for network marketing and direct selling businesses, enabling clients to manage product distribution, track sales, and develop distributor teams effectively. The platform serves a diverse client base, including established companies transitioning from in-house systems to more robust software solutions, as well as new entrants seeking effective mechanisms to drive revenue. Geographic markets served encompass North America, Europe, and parts of Asia, reflecting a broad reach in the direct selling industry.DirectScale generates revenue primarily through subscription-based models, targeting both B2B and direct-to-consumer transactions. Clients pay for various tiers of access to the platform, which includes essential functionalities such as commission payments and data-driven reporting tools. The software's pricing structure typically involves annual subscriptions that can vary based on the scale of the client’s operations and the specific services utilized, which often include flagship offerings like Exigo Insights and DirectScale E-commerce solutions. These products enable clients to drive revenue through enhanced sales enablement and business intelligence. The platform's focus on providing high ROI tools allows clients to optimize their revenue-generating activities effectively, ensuring a steady stream of transactions and sustained engagement with their end users.The acquisition by Exigo in October 2022 aims to accelerate DirectScale's growth through the introduction of new products and enhanced features expected to be launched in the coming year. Plans are underway to expand into additional markets in regions such as Asia and Europe by 2024, leveraging the recent funding to support these initiatives. The investment will facilitate the development of innovative tools and services that are tailored to meet the evolving demands of the direct selling industry.

## Funding rounds

- Series B, Sep 20, 2017, $8.5M — Grotech Ventures, Kickstart, Origin Ventures
- Series A, Oct 26, 2015, $4M — Kickstart, NetSuite, Inc.

## Investors

- Kickstart (https://capitalatlas.ai/funds/kickstart) — Series A, Series B
- NetSuite, Inc. — Series A
- Grotech Ventures (https://capitalatlas.ai/funds/grotech-ventures) — Series B
- Origin Ventures (https://capitalatlas.ai/funds/origin-ventures) — Series B