# Directo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/directo

- Industry: Software
- Headquarters: Monterrey, Mexico
- Website: www.pidedirecto.mx
- Total disclosed funding: $5.3M
- Latest round: Seed (Oct 7, 2021)
- Investors on record: 6

## About

Directo, LLC is a logistics management company that streamlines restaurant delivery operations by connecting them with multiple delivery providers, optimizing order fulfillment for efficiency and cost-effectiveness.Founded in 2020 in Monterrey, Mexico, Directo, LLC operates a logistics management platform tailored for the restaurant sector. The founders, Antonio Nacoud, Hussein Fawzi, and Ronni Samir, established the company to enhance delivery efficiency. The company has secured a total of USD 5.3 million in funding, with its latest round, a Seed round, concluded on October 7, 2021, led by JAM Fund and supported by investors including Acacia Venture Partners and Y Combinator.Directo specializes in providing a logistics management platform that connects restaurants with various delivery providers for efficient order fulfillment. It features an integrated delivery orchestration system that automates the selection of delivery personnel from a network of partners, including Rappi, Uber, and Didi. The platform allows restaurants to engage their own delivery staff and offers real-time order tracking for both restaurants and customers, primarily serving the restaurant industry across various markets.Directo generates revenue through its logistics management platform on a transactional basis, enabling partnerships between restaurants and delivery service providers. The business model includes subscription fees for restaurants using the platform and charges per delivery processed. Although specific pricing plans are not disclosed, the functionality suggests a fee structure that includes delivery charges. Collaboration with Rappi as a Top Tech Partner indicates a revenue-sharing model to enhance service delivery.In October 2021, Directo raised USD 5.3 million in Seed funding to build a technology team for developing new product features. The company plans to scale its operations within Mexico and expand into Colombia and Costa Rica by the end of 2022. The recent funding will support these initiatives, focusing on enhancing their technology and marketing efforts.

## Funding rounds

- Seed, Oct 7, 2021, $5.3M — Acacia Venture Partners, Y Combinator, Flexport, Inc., Soma Capital Management, Jam Fund, Kube VC

## Investors

- Acacia Venture Partners (https://capitalatlas.ai/funds/acacia-venture-partners) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Flexport, Inc. — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- Jam Fund (https://capitalatlas.ai/funds/jam-fund) — Seed
- Kube VC (https://capitalatlas.ai/funds/kube-vc) — Seed