# Directo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/directo-2

- Industry: Retail
- Headquarters: Melbourne, Australia
- Website: www.directoau.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Sep 30, 2021)
- Investors on record: 7

## About

Established in 2018 and based in Melbourne, Australia, Directo operates as an independent B2B e-commerce pharmacy marketplace. The company was founded by its CEO, Gavin Upiter. In September 2024, Directo raised USD 2 million in venture funding from unspecified investors.

The company offers a purchasing, fulfillment, and invoicing platform where pharmacies and suppliers can benefit from B2C-like price transparency, immediacy, and convenience, all while streamlining logistics and invoicing. For suppliers, Directo serves as a direct link to pharmacy buyers, providing the ability to meet buyer expectations. Suppliers can drive sales, gain efficiencies in the supply chain for margins, and build partnerships with pharmacies. For buyers, Directo simplifies the purchasing process, saving time and increasing profitability. The firm’s platform enhances the buying journey by reducing the hours spent on researching, negotiating, updating POS systems, placing orders, chasing deliveries, reconciling accounts, and paying invoices.

The company will use the funding to support the company's B2B marketplace capabilities.

## Funding rounds

- Seed, Sep 30, 2021, $1.7M — Investible, Ascot Agencies Pty. Ltd., Ben Tzvi Investments Limited, Candyblossom Proprietary Limited, Granade Investments No. 1 Pty Ltd, Orchards Investments Limited, Rapier Holdings Pty Ltd

## Investors

- Investible (https://capitalatlas.ai/funds/investible) — Seed
- Ascot Agencies Pty. Ltd. — Seed
- Ben Tzvi Investments Limited — Seed
- Candyblossom Proprietary Limited — Seed
- Granade Investments No. 1 Pty Ltd — Seed
- Orchards Investments Limited — Seed
- Rapier Holdings Pty Ltd — Seed