# Directions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/directions

- Industry: Internet
- Headquarters: Shanghai, China
- Website: www.shifangcn.com
- Latest round: Angel (May 1, 2015)
- Investors on record: 1

## About

Directions operates the ?? app, a digital streaming platform offering a variety of video content focusing on entertainment, designed for user-friendly access and personalized experiences across multiple devices.Founded in 2014 and headquartered in Shanghai, China, Directions provides digital streaming services through its ?? app. The company has engaged in 3 deals, with its most recent deal occurring on January 11, 2021. There is currently no information on the company's founder or CEO.The core offerings of Directions revolve around the ?? app, which serves as a digital platform providing streaming services. This application allows users to access a wide range of video content, primarily focused on entertainment and leisure, enhancing user experience through features like personalized recommendations. The app is operational in various markets, particularly in regions with high demand for accessible digital content.The company's revenue generation is primarily structured around subscription-based models, allowing users to pay for access to the content available on the ?? app. Users typically engage with the service on a monthly or annual subscription basis, enabling unlimited access. Partnerships with content providers may also contribute to revenue generation, although exact pricing details for subscriptions are not publicly disclosed.In January 2021, Directions discontinued its operations. As a result, there are no forthcoming products or plans for market expansion to detail.

## Funding rounds

- Angel, May 1, 2015 — Gobi Partners

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Angel