# Direct-C

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/direct-c

- Industry: Software
- Headquarters: Edmonton, Canada
- Website: www.direct-c.ca
- Total disclosed funding: $3.6M
- Latest round: Series A (Aug 19, 2022)
- Investors on record: 2

## About

Based in Alberta, Canada, and founded in 2014, Direct-C operates as a leak detection solution provider. The company was founded by Simon Pak and Kaushik Parmar. In August 2022, Direct-C Limited raised CAD 3.9 million in series A funding co-led by Henkel Ventures and GreenSky Capital. As of 2022, the company’s CEO and CTO is Adrian Banica.

Direct-C offers a wide range of monitoring solutions, such as SubSense™, which is a solution that detects leaks in underground valves and water crossings; WrapSense™, which is a hydrocarbon leak detection solution; and BermSense™, which is a monitoring solution that monitors all assets situated inside a berm.

The company plans to use the funds raised in August 2022 to support its marketing and sales push as it looks to expand beyond just oil and gas.

## Funding rounds

- Series A, Aug 19, 2022, $2.7M — GreenSky Ventures, Henkel Ventures
- Seed, Jan 9, 2020, $1M — GreenSky Ventures

## Investors

- GreenSky Ventures (https://capitalatlas.ai/funds/greensky-ventures) — Seed, Series A
- Henkel Ventures (https://capitalatlas.ai/funds/henkel-ventures) — Series A