# DINETTE

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dinette

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: www.dinette.co.jp
- Total disclosed funding: $3.3M
- Latest round: Series B (Mar 30, 2022)
- Investors on record: 6

## About

Based in Japan, DINETTE Inc. operates in the beauty and femcare sectors, focusing on empowering women through innovative personal care and beauty products.Founded in 2017 and headquartered in Tokyo, Japan, DINETTE Inc. specializes in offering beauty and femcare solutions. The company has executed a total of 8 deals, with its latest funding round, Series C, raising JPY 565.000 mn from Kao Corporation on June 5, 2025. The company's current valuation stands at JPY 5487.200 mn.DINETTE Inc. specializes in the beauty and femcare sectors, empowering women with its product offerings. The core brands include PHOEBE BEAUTY UP and LUMERE BEAUTY, which provide innovative solutions for personal care. PHOEBE BEAUTY UP features products designed based on customer feedback, promoting self-acceptance, while LUMERE BEAUTY addresses femcare concerns for busy women. The products are marketed in Japan and planned for expansion into international markets targeting urban women.DINETTE Inc. generates revenue through a direct-to-consumer model, primarily selling beauty and femcare products online and through social media channels. The company maintains strong customer engagement with over 500,000 social media followers. Key products include the 'Melty Mellow Eye Serum' and the popular eyelash serum from PHOEBE BEAUTY UP, facilitating direct customer relationships and effective marketing strategies.Following the most recent deal on June 5, 2025, where DINETTE Inc. raised an undisclosed amount from Ceres, Inc., the funding will be utilized to develop the media-originated D2C cosmetics brand into a comprehensive beauty brand. The company is focusing on launching new products and expanding into new markets, specifically targeting urban areas by the end of 2025.

## Funding rounds

- Series B, Mar 30, 2022, $2.2M — Daiwa Corporate Investment, Ceres, Inc, MTG Ventures
- Series A, Jul 16, 2019, $0.8M — POLA ORBIS HOLDINGS INC., STRIVE, Ceres, Inc, mint
- Seed, Feb 4, 2019, $0.3M — mint

## Investors

- mint (https://capitalatlas.ai/funds/mint) — Seed, Series A
- POLA ORBIS HOLDINGS INC. — Series A
- STRIVE (https://capitalatlas.ai/funds/strive) — Series A
- Ceres, Inc — Series A, Series B
- Daiwa Corporate Investment (https://capitalatlas.ai/funds/daiwa-corporate-investment) — Series B
- MTG Ventures (https://capitalatlas.ai/funds/mtg-ventures) — Series B