# Dija

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dija

- Industry: Retail
- Headquarters: London, UK
- Total disclosed funding: $19M
- Latest round: Seed (Dec 16, 2020)
- Investors on record: 3

## About

Based in London, UK, and founded in 2020, Godija Ltd. is the newest company on the block that aims to revolutionize the already overpopulated UK grocery shopping market and it is now live in London. The company was founded by former Deliveroo executives Alberto Menolascina and Yusuf Saban. Dija is here to provide the best grocery experience with none of the hassles. As of 2021, it employs more than 100 people and operates in South Kensington, Fulham, Hackney.

Users may purchase goods and have it delivered to their houses within 10 minutes, according to the company's rules. If the order does not come within 10 minutes, Dija will deliver groceries for free for the next three months as part of their no-questions-asked turnaround promise. As per the company, up to 40% of daily orders are placed by returning customers, and the service is top-rated by 95% of customers, resulting in 300% order growth since launch.

The company will open 20 more hubs covering areas including Clapham, Wandsworth, Acton, Islington, Mayfair, Stockwell, and Clerkenwell. The company plans to have a sale or a merger and is also exploring raising a new round of funding.

## Funding rounds

- Seed, Dec 16, 2020, $19M — Index Ventures, Creandum, Blossom

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed
- Creandum (https://capitalatlas.ai/funds/creandum) — Seed
- Blossom (https://capitalatlas.ai/funds/blossom) — Seed