# Diib

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/diib

- Industry: Software
- Headquarters: Salt Lake City, US
- Website: www.diib.com
- Total disclosed funding: $1M
- Latest round: Seed (Jun 23, 2015)
- Investors on record: 2

## About

Diib is a digital marketing platform that specializes in providing tools for search engine optimization (SEO) and website performance analysis, designed to empower businesses to enhance their online visibility and competitive edge.Founded in 2012 in Salt Lake City, US, Diib offers comprehensive digital marketing solutions. The company has focused on optimizing online presence through its innovative tools. Daniel Urmann, the founder, has previously engaged in entrepreneurial ventures. In June 2015, Diib successfully raised USD 1.00 mn in a SEED funding round from Park City Angels and Royal Street Ventures, bringing its total funding to USD 1.00 mn.Diib offers a comprehensive suite of digital marketing tools focused primarily on search engine optimization (SEO), traffic analysis, and website performance monitoring. Central to Diib's offerings is the Diib Answer Engine, which integrates users' analytics data with a thorough analysis of their websites, competitors, and industry benchmarks to provide actionable insights for online growth. The platform aims to equip businesses, regardless of their technical expertise, with the tools needed to enhance their online presence and effectively compete in their markets. Diib's customer base includes various industries such as e-commerce, legal, and retail, with users from small to medium-sized enterprises (SMEs) seeking to optimize their digital strategies globally, including in the United States, Canada, the United Kingdom, Australia, and several European countries.Diib operates on a subscription-based revenue model, offering various pricing tiers that grant access to its suite of SEO and analytics tools. Clients can choose from different plans tailored to their specific needs, enabling features like keyword tracking, competitor analysis, and performance monitoring across multiple websites. This structure allows businesses to select a plan that suits their scale and requirements, facilitating access to high-quality insights without complex contracts or lengthy onboarding processes. Revenue is generated from individual subscriptions as well as potential partnerships with SEO agencies and consulting firms that utilize Diib's platform to enhance their offerings. The flagship service, Diib Pro, features Rank Guard, which actively monitors keyword rankings and alerts users to fluctuations, ensuring competitive advantage.Diib plans to expand its offerings by designing new products aimed at enhancing user experience and introducing additional features. The company is also targeting expansion into international markets such as Asia and South America by the end of 2024. The recent SEED funding of USD 1.00 mn will support these initiatives, including product development and marketing efforts to reach new customers.

## Funding rounds

- Seed, Jun 23, 2015, $1M — Park City Angels, Royal Street Ventures

## Investors

- Park City Angels (https://capitalatlas.ai/funds/park-city-angels) — Seed
- Royal Street Ventures (https://capitalatlas.ai/funds/royal-street-ventures) — Seed