# Dignitas

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dignitas

- Industry: Travel & Leisure
- Headquarters: Newark, US
- Website: www.dignitas.gg
- Total disclosed funding: $30M
- Latest round: Series A (Sep 26, 2019)
- Investors on record: 4

## About

Dignitas eSports LLC is a prominent international esports organization, specializing in competitive gaming through professional teams and offering training, strategy development, and resources for gamers across various platforms.Founded in 2003 and headquartered in Newark, US, Dignitas eSports LLC operates as a leading esports organization with a focus on professional teams in major games like Rocket League, League of Legends, and Fortnite. The company was established by a group of individuals including Charlie-May Bennett, Daniel Skalic, Leo Vitasovic, Mihaela Zajec, and Robert Magee. The current CEO is Michael Prindiville. In September 2019, Dignitas completed a Series A funding round, raising USD 30.00 mn with participation from new investors including Delaware North and Fertitta Entertainment Inc. This funding round marked a significant milestone as it represented the total amount raised by the company to date.Dignitas is well-regarded for its extensive services in competitive gaming, which include managing professional teams in top games such as Rocket League, League of Legends, and Fortnite. The organization provides training and strategy development services for gamers, featuring resources like gameplay guides and tutorials led by professional players such as Stizzy and ApparentlyJack. These offerings aim to improve the skills and decision-making abilities of both casual and competitive players. Dignitas serves a broad audience, reaching gamers and esports fans across North America, Europe, and Asia since its inception.Dignitas generates revenue through a variety of channels, including sponsorships, merchandise sales, and partnerships with gaming platforms and publishers. The organization engages in B2B agreements with corporate sponsors for brand visibility within the esports community. Additionally, Dignitas offers branded merchandise like jerseys and gaming accessories directly to consumers, contributing to its revenue streams. Specific pricing details for these merchandise and sponsorship agreements are not disclosed, but the company maintains a strong presence in the esports industry, allowing for continued revenue generation.Dignitas eSports LLC plans to utilize the recent funding of USD 30.00 mn raised in September 2019 to enhance its offerings and expand its reach. As part of its growth strategy, the organization aims to launch new products designed for gamers, although specific release dates have yet to be disclosed. Additionally, Dignitas is targeting expansion into new geographic regions, focusing on markets in Asia and Europe within the next two years. The funding will support these initiatives, enabling the organization to strengthen its position in the competitive esports landscape.

## Funding rounds

- Series A, Sep 26, 2019, $30M — Susquehanna Growth Equity, Harris Blitzer Sports & Entertainment, Fertitta Entertainment Inc., Delaware North

## Investors

- Susquehanna Growth Equity (https://capitalatlas.ai/funds/susquehanna-growth-equity) — Series A
- Harris Blitzer Sports & Entertainment — Series A
- Fertitta Entertainment Inc. — Series A
- Delaware North — Series A