# DigniFi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dignifi

- Industry: Financial Services
- Headquarters: Atlanta, US
- Website: www.dignifi.com
- Total disclosed funding: $14M
- Latest round: Series A (Jun 30, 2020)
- Investors on record: 2

## About

DigniFi, Inc., based in the US, provides innovative online financing solutions tailored for auto dealerships and consumers, enhancing access to funds for vehicle purchases and repairs without impacting credit scores during prequalification.Founded in 2012 and headquartered in Atlanta, US, DigniFi specializes in offering financing solutions for the automotive and powersports sectors. The company was established by a team of experienced entrepreneurs, aiming to streamline vehicle financing. DigniFi has successfully raised a total of USD 14.00 mn across multiple funding rounds, with its most recent round being a Venture Debt round of USD 175.00 mn completed on May 14, 2024, backed by Brigade Capital Management and Encina Lender Finance.DigniFi offers inclusive financing solutions primarily designed for auto dealerships and consumers within the automotive and powersports sectors. Their core products include RoadWay Installment Loans and the ExpressWay Revolver Line of Credit, facilitating access to financing for vehicle repairs and purchases. The financing options allow dealerships to enhance customer experiences by providing low-interest credit products that do not impact customers' credit scores during the prequalification process. DigniFi’s services aim to address the financial barriers faced by consumers in maintaining and purchasing vehicles, thereby supporting dealerships in driving sales and customer satisfaction. The company serves a diverse clientele across the United States, emphasizing its commitment to making vehicle financing more accessible and user-friendly.DigniFi generates revenue through its financing products, which involve interest rates ranging from 9.99% to 36.00% APR, depending on the customer's credit evaluation. The company engages in transactions with auto dealerships, providing them with financing options that can be passed on to consumers for vehicle repairs and purchases. For instance, a consumer might utilize the ExpressWay credit card to finance a purchase over USD 350, benefiting from a promotional offer of deferred interest if the balance is paid within six months. Additionally, partnerships with dealerships enable DigniFi to facilitate loan agreements and credit products, generating revenue through origination fees and interest on financed amounts. The structure of these transactions underscores the company's focus on building sustainable financial solutions that align with the needs of both dealerships and consumers.In May 2024, DigniFi, Inc. raised USD 175.00 mn in Venture Debt funding from Encina Lender Finance and Brigade Capital Management. The company will use the funding to support the growth of its auto repair financing services, enhancing their offerings and expanding into new markets. DigniFi is strategically focusing on broadening its geographic reach within the United States, with plans to introduce new financial products aimed at improving consumer access to financing solutions in the automotive sector.

## Funding rounds

- Series A, Jun 30, 2020, $14M — BuildGroup, Exor Seeds

## Investors

- BuildGroup (https://capitalatlas.ai/funds/buildgroup) — Series A
- Exor Seeds — Series A