# Digital Onboarding

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/digital-onboarding

- Industry: Software
- Headquarters: Boston, US
- Website: www.digitalonboarding.com
- Total disclosed funding: $62M
- Latest round: Series A (Jan 18, 2024)
- Investors on record: 5

## About

Founded in 2015 and based in Massachusetts, US, Digital Onboarding, Inc. is a SaaS technology company designed to help banking customers activate financial services products for their new clients. As of 2024, the company is headed by its CEO Charlie Kroll. The company was co-founded by Ted Brown and Jonathan Crossman. In January 2024, the firm raised USD 58 million in growth funding from investor Volition Capital.

The core product of Digital Onboarding, Inc. is its Digital Onboarding engagement platform. This platform provides financial institutions with tools to automate and personalize account opening processes, cross-sell services, and manage customer relationships. Key features include personalized microsites, intelligent nudges, cross-channel engagement tools, and embedded chat functionalities. The platform also supports advanced analytics to track performance and optimize strategies.

Digital Onboarding, Inc. generates revenue through its subscription-based model, providing financial institutions with access to its platform and ongoing support. The firm charges customized pricing for the starter package and advanced engagement package.

The company plans to use the January 2024 funding to advance its product roadmap, enhance customer support, and boost awareness from consumers.

## Funding rounds

- Series A, Jan 18, 2024, $58M — Volition Capital
- Series A, Aug 25, 2020 — Detroit Venture Partners
- Series A, Dec 20, 2019, $3M — FINTOP Capital
- Seed, Feb 21, 2019, $1.1M — Explorer Capital, Salesforce Ventures

## Investors

- Explorer Capital — Seed
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Seed
- FINTOP Capital (https://capitalatlas.ai/funds/fintop-capital) — Series A
- Detroit Venture Partners (https://capitalatlas.ai/funds/detroit-venture-partners) — Series A
- Volition Capital (https://capitalatlas.ai/funds/volition-capital) — Series A