# Digital Fuel Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/digital-fuel-technologies

- Industry: Outsourcing
- Headquarters: San Mateo, US
- Website: www.digitalfuel.com
- Total disclosed funding: $37M
- Latest round: Series C (Mar 9, 2007)
- Investors on record: 7

## About

Digital Fuel Technologies Inc. provides innovative IT Financial Management solutions that empower organizations to optimize their IT investments and enhance operational efficiency.Digital Fuel Technologies Inc. specializes in IT Financial Management solutions, focusing on helping organizations manage their technology investments. Founded in 2000 in San Mateo, US, the company has undergone a significant transition since its acquisition by VMware on June 13, 2011, marking a pivotal moment in its operational strategy. The founders include Anuj Chauhan, Gilad Raz, Kurt Shintaffer, and Paul Mclachlan, with Anuj Chauhan currently serving as CEO. The company has successfully completed 5 deals to date, securing a total amount of USD 85.00 mn in funding through its latest round, a Trade Sale involving VMware, Inc.Digital Fuel Technologies Inc. offers a range of IT Financial Management (ITFM) solutions designed to assist organizations in controlling their IT expenditures and improving operational efficiency. Their core products encompass Apptio Costing, Apptio Planning, Apptio Billing, and Apptio Benchmarking, each specifically developed to address unique challenges in managing technology costs. With over 1,800 clients, including more than 60% of Fortune 100 companies, their solutions cater to various sectors such as healthcare, finance, and public services across North America, Europe, and Asia-Pacific.Digital Fuel Technologies generates revenue primarily through subscription-based models for its ITFM products. Clients engage in annual or multi-year subscriptions that grant access to the cloud-based platform and its features. The pricing structure is tiered, allowing flexibility according to the organizational size and needs, which aligns with strategic objectives and operational goals.Looking ahead, Digital Fuel Technologies aims to further enhance its product offerings and expand its market presence. While specific upcoming products have not been detailed, the company is likely focused on developing innovative solutions to meet evolving client needs. Plans are underway to expand into additional regions beyond its current footprint, although specific markets have not been disclosed. The recent funding from VMware will support these initiatives, reinforcing the company's strategy to strengthen its position within the IT Financial Management sector.

## Funding rounds

- Series C, Mar 9, 2007, $5M — Apax Partners, Benchmark, Focus Ventures, Israel Seed Partners, Jackson Square Ventures
- Series D, Jan 5, 2005, $20M — Apax Partners, Benchmark, Israel Seed Partners, Sigma Partners
- Series C, Jul 8, 2003, $8M — Benchmark, Israel Seed Partners, Apropos IT Ventures, Jackson Square Ventures
- Series B, Jan 28, 2002, $4.3M — Israel Seed Partners, Apropos IT Ventures

## Investors

- Israel Seed Partners (https://capitalatlas.ai/funds/israel-seed-partners) — Series B, Series C, Series D
- Apropos IT Ventures (https://capitalatlas.ai/funds/apropos-it-ventures) — Series B, Series C
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series C, Series D
- Jackson Square Ventures (https://capitalatlas.ai/funds/jackson-square-ventures) — Series C
- Apax Partners (https://capitalatlas.ai/funds/apax-partners) — Series D, Series C
- Sigma Partners — Series D
- Focus Ventures (https://capitalatlas.ai/funds/focus-ventures) — Series C