# Digital Fabric

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/digital-fabric

- Industry: Retail
- Headquarters: Helsinki, Finland
- Website: www.zadaa.co
- Total disclosed funding: $5M
- Latest round: Series A (May 1, 2020)
- Investors on record: 3

## About

Digital Fabric Oy operates an innovative secondhand app that streamlines the buying and selling of pre-owned items. The platform emphasizes automation and user engagement, creating a market for sustainable fashion alternatives.Founded in 2015 and headquartered in Helsinki, Finland, Digital Fabric Oy focuses on enhancing the secondhand market through its app, Bought. The company was co-founded by Iiro Kormi, who has a history of startup experience. The firm has raised a total of EUR 4.00 mn through several funding rounds, with the latest being a Series A round on February 17, 2025, led by Begin Capital Partners, Impulse VC, and Superhero Capital. Digital Fabric Oy has completed 5 deals to date, indicating active engagement in the market.Digital Fabric Oy's product, Bought, is an innovative secondhand app that simplifies the buying and selling of pre-owned items through automation. Users can easily list items from home, discover resale values, and engage in a marketplace for fashion items and accessories. The app promotes sustainability by making secondhand shopping accessible, catering primarily to consumers in Finland with potential geographic expansion in Europe.For the year 2022, Digital Fabric Oy reported a revenue of EUR 1,434,690.90 with an EBITDA of EUR -1,440,616, reflecting the company's ongoing investment in growth and market presence.Looking ahead, Digital Fabric Oy plans to leverage its recent acquisition by Bought Oy to facilitate user transfers to its platform. This strategic move is aimed at enhancing user experience and engagement. The acquisition deal, finalized on February 17, 2025, will enable Digital Fabric Oy's users to seamlessly transition their listings and profiles onto the Bought app, thereby expanding its user base and operational capacity.

## Funding rounds

- Series A, May 1, 2020, $4.4M — Impulse VC, Superhero Capital, Begin Capital Partners
- Seed, Jan 16, 2017, $0.6M — Superhero Capital

## Investors

- Superhero Capital (https://capitalatlas.ai/funds/superhero-capital) — Seed, Series A
- Impulse VC (https://capitalatlas.ai/funds/impulse-vc) — Series A
- Begin Capital Partners (https://capitalatlas.ai/funds/begin-capital-partners) — Series A