# Difference Lab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/difference-lab

- Industry: Internet
- Headquarters: Encinitas, US
- Website: www.getbutter.me
- Latest round: Seed (Dec 1, 2013)
- Investors on record: 3

## About

Difference Lab, Inc. specializes in providing innovative digital solutions that improve user engagement and streamline business processes through their main product, Butter, a collaboration platform designed for seamless communication.Founded in 2012 and headquartered in Encinitas, US, Difference Lab, Inc. delivers innovative digital solutions. The founders, Jeremy Yang and Manoli Politis, previously established other ventures before launching this company. The company has closed three deals during its operational span.The core offerings of Difference Lab, Inc. revolve around innovative digital solutions aimed at enhancing user engagement and streamlining processes for businesses. Their primary product, Butter, is a comprehensive platform designed to facilitate seamless communication and collaboration among teams and clients, leveraging advanced technology to optimize workflows. End users, ranging from small businesses to large enterprises, utilize Butter to address challenges such as remote collaboration, project management inefficiencies, and client interaction hurdles. The platform's features include video conferencing, real-time document sharing, and interactive tools tailored for specific industry needs. Butter primarily serves markets in North America and Europe, focusing on sectors like technology, education, and professional services.Butter's revenue model is structured around subscription-based plans, allowing clients to access its range of digital tools and services. The company offers various pricing tiers tailored to different user needs, enabling businesses to select a package that best suits their operational scale and budget. Transactions typically occur on a monthly or annual basis, with clients committing to contracts that may include additional features or user licenses. Notably, flagship services within the Butter platform enhance collaborative efforts and client communications, further solidifying the value proposition for businesses investing in such solutions. The company actively engages with its user base through direct-to-consumer models and strategic partnerships, fostering a robust ecosystem that supports ongoing revenue generation.Difference Lab, Inc. has shut down its operations, hence there are no current plans for future products, market expansions, or growth strategies.

## Funding rounds

- Seed, Dec 1, 2013 — Social Starts, Rothenberg Ventures
- Seed, Jan 16, 2013 — Mucker Capital

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Seed
- Social Starts (https://capitalatlas.ai/funds/social-starts) — Seed
- Rothenberg Ventures (https://capitalatlas.ai/funds/rothenberg-ventures) — Seed