# Diferente

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/diferente

- Industry: Food
- Headquarters: Sao Paulo, Brazil
- Website: www.mercadodiferente.com.br
- Total disclosed funding: $5.1M
- Latest round: Seed (Mar 30, 2022)
- Investors on record: 6

## About

Founded in 2022 and based in Sao Paulo, Brazil, Diferente Brasil LTDA, dba Diferente operates as an online platform and provider of organic food products like fruits and vegetables that enable users to order and get home delivery from the market. In March 2022, Diferente Brasil LTDA. raised BRL 24 million in Seed funding from Maya Capital including Firstminute Capital, and Collaborative Fund. Eduardo Petrelli, Paulo Monçores, Saulo Marti, and Walter Rodrigues are the company's co-founders.

The company provides fresh organic products that are delivered to the door and are up to 40% less expensive than items from grocery stores. The firm's customers can choose three subscription models (weekly, fortnightly, or monthly) and three types of baskets (individual, couple, or family), that can include up to 50% non-standard food, which helps reduce waste. Diferente transports the food to a distribution and treatment facility after it has been purchased, quality-checked, and packaged for customers.

The organization plans to use the March 2022 funding for the growth and expansion of its business.

## Funding rounds

- Seed, Mar 30, 2022, $5.1M — Collaborative Fund, Kickstarter, Inc., Maya Capital, Firstminute Capital, Caravela Capital, GFC Consultoria

## Investors

- Collaborative Fund (https://capitalatlas.ai/funds/collaborative-fund) — Seed
- Kickstarter, Inc. — Seed
- Maya Capital — Seed
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- Caravela Capital (https://capitalatlas.ai/funds/caravela-capital) — Seed
- GFC Consultoria — Seed