# Dianthus

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/dianthus

- Industry: Software
- Headquarters: Cambridge, US
- Website: www.dianthuscommerce.com
- Total disclosed funding: $12M
- Latest round: Seed (Mar 8, 2022)
- Investors on record: 3

## About

Based in Massachusetts, US, and founded in 2021 by Rob May, Dianthus is a fully integrated artificial intelligence (AI) platform that optimizes eCommerce from acquisition to fulfillment. In March 2022, Dianthus raised USD 11.5 million in Seed funding co-led by PJC, Underscore VC, and individual investors. As of 2022, Chris Litster is the CEO of the company.

The company's proprietary AI technology provides an exit strategy while giving them the technology, marketing, and product development resources needed to scale their businesses. Dianthus also focuses on growing its portfolio with DTC consumer packaged goods including pet, outdoor/active life, home, and beauty.

The organization plans to use the March 2022 funds to continue its acquisition efforts and increase recruitment across departments, with a focus on broadening its technology capabilities.

## Funding rounds

- Seed, Mar 8, 2022, $12M — PJC, Alumni Ventures Group, Underscore VC

## Investors

- PJC (https://capitalatlas.ai/funds/pjc) — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Seed